Are Baby Boomers Still a Relevant Market?

The new darlings of marketer’s attention, Millennials are indeed the largest generation extant in terms of population. However, their spending power pales in comparison to Baby Boomers, who are projected to increase their spending by 58 percent over the next two decades. Further, Boomers grew up during flush economic times, while Millennials’ memories feature the … Read more

Mysterious Sounds from the Numbers Stations

numbers stations, radio, spy, codes, signals, shortwave radio, morse code, espionage, secret messages, Russia, MI6

Had I heard of the Numbers Stations? A friend on Twitter wanted to know. This is how it all began, how I fell down this rabbit hole. That late night conversation on Twitter got me thinking. Not only had I never heard of these things, but it had never occurred to me that spy radio … Read more

Madeeha Gauhar- Memoirs and more

They say if it begins well it will be a good day. I sincerely hope that it is not true. My day started with a terrible news. Madeeha Gauhar the legendary theatre and television maestro had passed away at 4:30 am. I woke up to this. Although we all could see it coming owing to … Read more

Beginner’s guide to online betting apps

While online gambling has been around for some time, the use of apps is relatively new and means that betting is a different ball game in 2018. There is plenty of choice and, while the high street betting shop will always remain, there is no doubt that betting apps are the future and here to … Read more

Tips to Successfully Selling Antiques on Shopify

Dealing in antiques is a very profitable business; particularly when selling online, on an e-commerce platform like Shopify. Shopify provides all the features you need to sell your products; such as a simple interface, business tools to help you keep track of your dealings and many more. While all of these are very essential; there … Read more

Are you a born juggler?

How do you get that work/life balance? I am always trying to balance the needs of my young children with the needs of myself, my partner, and my business, and it’s hard! I am sure other working parents must feel the same a lot of the time. I chose to have children and for me … Read more