Bang & Olufsen has raised the bar for luxurious cinematic experiences with the launch of their Beovision Harmony 88-inch TV. It is the most immersive and luxurious TV by Bang & Olufsen so far. It rocks a massive 88-inch display which makes it the world’s first 8K OLED TV with such a massive screen size.
“Today, we are bringing together the best of artisanship and the bleeding edge of display technology. Our customers tell us that they want the ultimate in cinematic and immersive experiences with a design that adds to the décor rather than disrupts it. This is exactly what we are bringing to the market with our new two-meter-wide Beovision Harmony powered by stellar Bang & Olufsen Signature Sound and the world’s first 88-inch 8K OLED TV”, says Christoffer Østergaard Poulsen, Vice President of Product Management at Bang & Olufsen.
When the Beovision Harmony was first introduced at Milan Design week in 2019, it portrayed how it could be folded into a sculptural shape when not in use. The black screen is partially obscured by the two oak and aluminum covers. When turned on, the panels on the TV fan out like the opening wings of a butterfly. The screen at the same time rises above them to the perfect viewing height.
The ultimate experience for movies and sports
The Beovision Harmony TV is two meters wide and has the 2020 OLED 8K display from LG Electronics. It is fully optimized for Bang & Olufsen bringing you the full Bang & Olufsen cinematic experience. The detail on the display is four times the detail on a 4K TV and 16 times more than on an HDTV. as a result, the images produced are breathtaking with crystal clear colors. The AI capabilities on the TV have been upgraded, taking it to a whole new level. Sports and movies are now more close to life than ever before. It is equipped with the new α (Alpha) 9 Gen 3 AI Processor. The advanced processor gives room for more processing power and boosts the AI capabilities to improve the picture quality and enable e a host of specialized features for various types of content. It also comes pre-installed with a three-channel sound system and a built-in dual subwoofer. The compatibility with Bang & Olufsen’s speaker program allows you to connect as many as eight wireless Beolad speakers for true 7.1 surround sound.
Exclusive finishes and bespoke solutions
There have been two more additions to the options available for speaker cover alongside the already existing choice of oak wood and natural aluminum. These include the warm brass-tone aluminum which is combined with smoked oak and the other is bronze tone aluminum with walnut. The new finishes will be matching the Beolab 50 and Beolab 90 finish options, creating a visual coherence between the products when included in a complete home cinema experience. Finally, full customization of finish on Beovision Harmony, Beolab 50, and Beolab 90 is available for clients who wish to own something totally unique.
Pricing and availability
Beovision Harmony including the LG 8K 88-inch OLED ZX TV optimized for Bang & Olufsen is estimated to retail from EUR 46,500 EUR / GBP 44,100 / CHF 53,400 / USD 49,000 / DKK 352,000 and will be available in Bang & Olufsen stores from the end of June 2020.