Swiss sports brand On and Danish luxury audio brand Bang & Olufsen join forces to create the ultimate running kit.


Swiss sports brand On and Danish luxury audio brand Bang & Olufsen have come together with a great initiative for then consumers. Both companies believe that running and music are essential for us and provide the fundamental ways to experience the world. As a result of these two companies coming together, we see the release of the ultimate running kit: On’s latest elite-level competition shoe, the Cloudboom, alongside a limited edition of Bang & Olufsen’s first true wireless sports earphones: Beoplay E8 Sport On Edition.

No compromises on performance

On crafted the Cloudboom with the input of various athletes making it the perfect shoe for running and an ultimate competition show. It can offer you what you are looking for for the fastest marathon ever. It comes equipped with a twin CloudTec cushioning which allows for an instant fit and long-distance comfort. The Cloudboom features a carbon-fiber infused Speedboard to kick right through the 42.2/26.2. The single layer of engineered mesh ensures low weight and maximum breathability while a new grip-rubber compound in an advanced traction pattern is designed for optimized traction. The extreme rocker shape of the bottom unit helps the rolling motion for even more propulsive power – and a PR-shattering kick into the finish.

“It has always been a dream of mine to create the ultimate competition running shoe”, says Olivier Bernhard, co-founder of On and multiple Ironman World Champion titleholder. “The Cloudboom is created with the inputs of our elite athletes who know what it takes to run your fastest marathon ever. At the same time, I love Clouboom’s silhouette. It incorporates the core DNA of our brand – minimalist design and maximum performance – a principle we share with Bang & Olufsen.”

The Beoplay E8 has made no compromise on the aesthetics to provide performance in for the sports lovers. It has an incredible world-class audio and design to set of sports earphones that don’t compromise on performance or design. The charging case packaging for the earphones is compact and is crafted out of strong materials such as rubber and textured silicon and a corrosion-resistant anodized aluminum that has been a Bang & Olufsen trademark for more than 50 years.

“We are excited to join forces with On Running to create the ultimate experience for runners. Beoplay E8 Sport are Bang & Olufsen’s first dedicated sports earphones that combine what people are specifically looking for:  a waterproof and customizable design that brings comfort to long runs and workouts, playtime that lasts way beyond the finish line and, most importantly, excellent sound quality – everyone tells us that nothing is more important than powerful music that can motivate, push you further and perform at your best”, says Bang & Olufsen VP of Product Management Christoffer Poulsen.

Harnessing the power of sound: the sound of unstoppable

To enhance this collaboration, On and Bang & Olufsen have crafted a complete 8D immersive experience to be discovered here.

Cloudboom will be available on and at selected retail partners starting July 16th 2020 at 199,95€. 

Released in very limited quantities, Beoplay E8 Sport On Edition will be available on, and in selected Bang & Olufsen stores, Mr Porter, Browns Fashion, Farfetch, and Pro-Direct Running on July 16th 2020 at 350 EUR / 300 GBP / 350 USD / 2750 DKK / 550 AUD / 350 CHF / CNY 2698.

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