All-New Echo Family – Reimagined, Inside and Out

Amazon has introduced an all-new line up of Echo devices that not only feature new designs but also enhanced audio, and more powerful hardware. Alexa has been made even smarter, more helpful, and more engaging than before. 

“These are the best Echo devices we have ever made,” said Eric Saarnio, Vice President Amazon Devices EU. “Echo and Echo Dot look beautiful and sound even better, and Echo Show 10 completely reimagines Alexa with a screen—the display moves with you, staying in view as you move around. It’s as natural as having a conversation. Plus, Alexa continues to get smarter—just ask to watch Netflix, make group calls, and much more.” 

The New Echo—New Spherical Design, Dolby Stereo Sound, and Built-in Zigbee Hub

Amazon has combined the best of Echo and Echo Plus in the next generation of Echo. It has become more affordable from a price point as well. The all-new design features a fabric finish complemented by a bright LED light ring at the base of the sphere. The sound quality has been improved with the addition of a 3.0-inch woofer, dual firing tweeters, and Dolby processing that delivers stereo sound with clear highs, dynamic-mids, and deep bass.  

Echo Dot & Echo Dot with clock—New Spherical Design and Crisp, Full Sound


The Echo Dost has some improvements for consumers as well. The design is similar in shape and material used as the Echo. there is a 1.6-inch front-firing speaker that allows for incredible sound quality. The new Echo Dot with clock comes with the same enhancements as the new Echo Dot, plus a simple LED display so you can glance at the time, temperature, timers, and alarms. And now, the tap-to-snooze feature that customers love on Echo Dot with the clock will also be available on Echo Dot and Echo.

Echo Show 10—Designed to Move with You


Alexa has been completely reimagined with the all-new Echo Show 10. A marvelous 10 inch, adaptive HD display now aids your interaction with Alexa anywhere in the room. Plus, the new brushless motor is completely silent, meaning you won’t hear a thing as Echo Show 10 rotates.

“Improving our member experience includes making Netflix available where people want it. We’re excited to partner with Amazon on bringing the Netflix experience that people know and love to Echo Show, making it easier for our members to browse their favourite shows and films using their voice,” Barry Smith, Partner Engagement Manager, Netflix

Pricing and Availability 

Echo (£89.99) and Echo Dot (£49.99) will be available in Charcoal, Glacier White, and Twilight Blue. Echo Dot with clock (£59.99) will be available in Glacier White and Twilight Blue. Pre-order starts today with new devices shipping later this year. They will also be available at Argos, Currys PC World,,, and Tesco.

Echo Show 10 (£239.99) will be available in Charcoal and Glacier White. You can sign up to be notified when the new Echo Show 10 is available. All-new Echo Show features announced today will be available by the end of the year.

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