The Augmented Reality smart glass manufacturers are keeping up their game with continuous investments in the sector. They have been doing this to constantly improve their AR devices regardless of the intense competition of smartphones and the uncertainty in the consumer market in terms of smart glasses massive adoption. Due to the innovations of well-known brands, the AR smart glass market stands on a significantly richer bar in 2019. It is expected that further technological advancements combined with reduced prices will help them grow and expand. The total shipments are expected to reach 20 million units in 2024 as stated by the global tech market advisory firm, ABI Research.
“Weight distribution, input method options, wide field of view (FoV), strong processors, and extended battery life are the main key features that manufacturers updated in their latest devices to remain competitive and deliver more immersive and realistic experiences to the users,” says Eleftheria Kouri, Research Analyst at ABI Research. “More affordable prices in combination with technological improvements and supporting end-to-end platform and software solutions are proof that the AR market is more mature and able to overcome customer adoption challenges and meet demanding enterprise use cases and needs.”
There have been several new hardware ventures in the AR market. Each of these new entries in the market has made an attempt to encourage more business and to fight challenges such as price and user flexibility. For example, X2 by ThirdEye and the ThinkReality A6 by Lenovo are technically advanced glasses targeting enterprise at a more affordable price. Lenovo has also added a lot the market with its hardware-agnostic software and service platform that provides user flexibility for application development and device management.
If we shed light on the consumer side of the market, smart glass manufacturers have seen incredible improvements in the design of the glasses. Focals by North are among the most stylish consumer AR glasses in the market, with Real Light pushing the form factor to performance ratio possible. Even so, the consumer market still faces a lack of content and user value, as well as a price challenge, which limits adoption today.
“AR smart glass manufacturers are showing significant progress and steadily overcoming the challenges and inefficiencies of the devices, with competition ramping up quickly, to encourage adoption and better meet consumer/enterprise needs,” concludes Kouri. “Still, smart glass manufacturers need to provide a richer variety of use cases/applications through partnerships or in-house development, more proof of possible ROI across use cases, and show greater accessibility to SMEs and end customers through compelling and targeted value propositions.”