Anyone who has even occasionally followed the world of online sales is well aware that e-commerce platforms have played a massive role in shaping the entire industry. As a growing number of entrepreneurs now take to the digital world to ply their services, the associated platforms have needed to become more versatile in terms of the tools that they provide. The main question is therefore what trends we can expect to see during the coming year. Are there any notable changes to keep an eye out for and what might these mean for the average online business?
Continuing the Momentum Towards Mobile-Friendly Devices
Nearly everyone now accesses the Internet via a mobile platform such as a phablet, a smartphone or a tablet. Although the traditional laptop will not disappear anytime soon, there is no doubt that the mobile retail community is growing larger every day. It is perfectly reasonable to expect that this trend will continue into 2019. So, e-commerce software packages need to be able to offer a mobile-responsive edge. Customers expect to enjoy the same shopping experiences associated with a laptop and this desire is entirely understandable.
We also need to keep in mind that the time required to load an average web page has dramatically decreased thanks to the presence of 3G and 4G connectivity. Visitors have neither the patience nor the inclination to wait if they are in a rush. Not only must the website be able to adapt to the mobile revolution, but they need to be certain that page load times never lag.
More Discriminating E-Commerce Choices
One of the most noticeable benefits directly attributable to online sales is that website owners will no longer be forced to choose from only a handful of e-commerce solutions. There are now countless providers and some are naturally more effective than others. In the past, one of the largest third-party firms was Magento. First established back in 2008, this was also one of the first to gain a solid reputation in regards to Internet sales. We are nonetheless witnessing many customers migrating from Magento towards other providers such as Shopify. Some of the reasons behind this observation include a more user-friendly template, pricing differences, better client support and more templates to choose from.
What does this signify for the end user? The first main takeaway point is that competition between different e-commerce providers is on the rise. Not only will the bundles themselves become more specialised, but we should expect more targeted pricing packages to emerge in 2019. Sellers will save money and these funds can be funnelled back into their daily operations. Furthermore, we will likely witness e-commerce solutions more focused uonissues such as social media integration and cross-channel marketing. No longer will a website alone suffice.
The world of online retail sales is continuing to evolve and it is fully reasonable to assume that e-commerce solutions will likewise change over time. 2019 should be a fruitful year for those who know which practices to embrace.