Responsive web design has gone from being a popular buzzword in the internet design industry, to something that is basically an essential for everyone with a presence on the web to know about. If you are not currently doing it, you could stand to miss out on countless visitors, or lose those you do get before they can really get the impression you want them to from your site, or complete a purchase.
Getting a responsive website is actually very easy. There are WordPress themes for almost all styles of site that are already responsive and are available for free, or you can search a top web design directory like wordpressdesignservices.com to find a professional company who can give your site a custom responsive design. However you do it, you need to do it fast – and here’s why.
If you have a website, no matter what you use it for, you want as many people as possible to find it. If you use that website to make money, this is even more important, whether it is a monetized blog or the website for your business. More relevant traffic is always a good thing, so conversely, if people who are looking for a site like yours are not presented with your site as an option, this is very, very bad for you. The latest version of Google’s search software actually prevents sites that are not either responsive or mobile friendly from being displayed in search results done on mobile devices – and with the amount of people who now browse the web from mobile phones or tablets, that is a huge audience that simply won’t find your site (regardless of how good your search ranking is when you search on a PC).
Bad User Experience
Responsive design means a design that has been tested to ensure it displays nicely on all different types of device and screen. Sites that have not been subject to this kind of testing can offer a poor user experience, for example things not displaying properly on certain devices or navigation being difficult on small screens. This means that even if people do find your site, if it isn’t responsive (and well designed, too), they may well abandon it before they can read your great content, or complete an order. Bad user experience was the main reason to go responsive before the Google update, and is just as pertinent now – abandoned shopping carts on online stores can very often be attributed to the user getting frustrated with using a site that wasn’t comfortable for them on their device.
You want to give your site the best possible chance to succeed, so don’t leave it relying on old design technology. If your site doesn’t currently adapt to optimize its own display on different devices, you need to give your design an overhaul and switch to responsive as soon as you can!