Apple Unveils Apple Watch Series 10: Thinner Design, Advanced Display, and New Health Features


Apple has introduced the next generation of its popular smartwatch, the Apple Watch Series 10. Here’s a breakdown of the key highlights:


Design and Display:

  • Thinnest Apple Watch yet, at nearly 10% thinner than previous models.
  • Larger and more advanced display, offering up to 30% more screen area.
  • First Apple product with a wide-angle OLED display for improved brightness and readability.
  • New polished aluminium finish in jet black and updated colours for existing aluminium models.
  • Titanium option available in natural, gold, and slate colours.


Health and Fitness Features:

  • Sleep apnea notifications to help users identify potential sleep issues.
  • Water depth and temperature sensing for activities in and around water.
  • New Tides app for planning and enjoying open water activities.
  • Audio playback directly through the built-in speaker for music, podcasts, and audiobooks.
  • Voice isolation technology for clearer phone and FaceTime calls in noisy environments.


Performance and Battery Life:

  • Faster charging capabilities, providing up to 8 hours of use with a 15-minute charge.
  • Faster refresh rate on the display for a smoother user experience.
  • watchOS 11 with new health and fitness insights, including Training Load and customizable Activity rings.


Environmental Efforts:

  • Made with 100% recycled aluminium or 95% recycled titanium, offering a carbon neutral option.
  • Aligns with Apple’s 2030 goal of carbon neutrality across its entire footprint.

Availability and Pricing:

Pre-orders start today, with availability beginning Friday, September 20th.

Starts at £399, with various colours and band options available.


Overall, the Apple Watch Series 10 represents a significant upgrade with a sleeker design, a more advanced display, and a focus on improved health and wellness features.

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