Apple Announces iPhone 16 and iPhone 16 Plus: Powered by Apple Intelligence

Apple unveiled the iPhone 16 and iPhone 16 Plus, boasting significant advancements powered by the new A18 chip and Apple Intelligence. Here’s a breakdown of the key features:


Built for Apple Intelligence

Apple Intelligence leverages Apple silicon and AI models to understand language and images, automate tasks, and personalize experiences.

It prioritizes user privacy with Private Cloud Compute, enabling processing flexibility between devices and servers.

Writing Tools offer functionalities like email and note editing, grammar checks, and text summarization.

Siri integration allows seamless interaction and extensive product knowledge for Apple devices.

Image Playground (later this year) and emoji customization will be available.
Larger Displays and Durable Design

Thinner borders and larger displays: 6.3 inches for iPhone 16 and 6.9 inches for iPhone 16 Plus.

Stunning Super Retina XDR displays with Always-On and ProMotion technologies.

Strong, lightweight titanium design with the latest-generation Ceramic Shield for superior durability.

Improved heat dissipation and efficiency contribute to a significant leap in battery life.
Introducing Camera Control

Camera Control integrates hardware and software for a faster and more intuitive camera experience.

It features a tactile switch, a force sensor, and a capacitive sensor for various interactions.

A new camera preview allows framing shots and adjusting zoom, exposure, and depth of field.

Later updates will enable locking focus, frame reframing, third-party app integration, and visual intelligence features.


Pro Camera Upgrades

A new 48MP Fusion camera with a faster quad-pixel sensor and Apple Camera Interface.

This translates to 4K120 fps video recording in Dolby Vision – the highest resolution and frame-rate combination ever offered on an iPhone.

The quad-pixel sensor enables zero shutter lag for high-resolution photos and macro photography.

A new 48MP Ultra Wide camera with autofocus allows for capturing wider-angle shots and high-resolution images.

Both models offer a 5x Telephoto camera for capturing distant objects.

Spatial photo and video capabilities create immersive memories.

Users can capture 4K120 fps Slo-mo or video, with adjustable playback speeds.

Frame-by-frame cinema-quality color grading is available for 4K120 fps Dolby Vision videos with the new ISP.

ProRes and Log recording directly to external storage devices streamline professional workflows.

Four studio-quality mics provide true-to-life audio recording, and videos can be captured in Spatial Audio.

Creative video editing options include Audio Mix for adjusting sound after capture.

Wind noise reduction employs machine learning to enhance audio quality.

Next-generation Photographic Styles offer real-time adjustments to color, highlights, and shadows.


Industry-Leading Performance and Power Efficiency

The A18 chip boasts industry-leading compute power with second-generation 3-nanometer technology and a faster architecture.

A 16-core Neural Engine delivers exceptional on-device performance for Apple Intelligence.

A 17% increase in total system memory bandwidth empowers faster Writing Tools and Image Playground experiences, stunning graphics, and smoother video editing.

The 6-core GPU, up to 20% faster than the previous generation, enhances graphics rendering for Apple Intelligence and immersive gaming.

Hardware-accelerated ray tracing is up to 2x faster for realistic light sources and reflections.

Game Mode in iOS 18 ensures consistent frame rates and optimizes performance of accessories.

The fastest smartphone CPU delivers a 15% performance boost while consuming less power.



Availability and Pricing

iPhone 16 and iPhone 16 Plus will be available in five colors: black, white, pink, teal, and ultramarine.

Pre-orders begin Friday, September 13, with availability beginning Friday, September 20.

Pricing starts at £799 for iPhone 16 and £899 for iPhone 16 Plus.


Additional Notes

iPhone 16 lineup features Emergency SOS via satellite for texting in remote locations.

Designed with the environment in mind, using recycled and renewable materials.

A variety of cases and accessories are available for purchase.

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