Pioneering Curve Bike light GPS tracker launches to help cyclists stay safer on the road

Vodafone has announced the next addition to its consumer smart tech offering with the launch of the Curve Bike light & GPS tracker.  The new device is available to purchase for £79(plus from £3 a month connectivity subscription fee)

With an ultrabright LED and three light modes that automatically brightens when braking, Curve Bike light & GPS tracker gives cyclists a safer ride no matter what time of day it is. The device combines intelligent lighting with GPS tracking and connection to Vodafone’s global network with a built-in Smart SIM providing assurance that the rider is safer and that the bike is secure. 

The new IoT device features a ‘Security Mode’ with ‘Movement Alerts’ that activates a siren (107dB) if the bike starts moving. This will then send location alerts straight to your smartphoneand enable the live location to be tracked in the Vodafone Smart App. GPS tracking means the rider can view each ride in the app, logging distance and duration.

‘Impact Detection’ and ‘Help Alerts’ can also notify a rider’s trusted contacts if a fall is detected, sending either a push notification, SMS or an automated call to let them know where the rider is. 

The global pandemic has sparked a cycling revolution, since last Autumn there had been a year-on-year increase in cycling of 20% in the UK. With more British people cycling than ever before, the launch of Curve Bike light & GPS tracker provides an ideal solution for both new and experienced cyclists looking for greater peace of mind on the road and when storing their bike.

Research by Vodafone revealed that poor visibility and dark conditions on the roads [53%], fear of being hit from behind [44%], poor bike security [26%] and being in an accident unnoticed by others [26%] are among the top concerns troubling riders in the UK.

Designed to meet riders needs on and off the bike, Curve Bike light & GPS tracker has been co-created with cyclists. With a lightweight design, long-lasting battery, easy to set location zones and a security bolt to help prevent theft, the all-in-one bike safety solution combines form, functionality and durability.

Curve Bike light & GPS tracker joins the Curve family of tracking devices built on Vodafone’s IoT platform. It follows Neo – the kids smart watch developed in collaboration with Disney which launched earlier this year – and the multi-use Curve smart GPS tracker. 

Max Taylor, Consumer Director, Vodafone UK comments: “Curve Bike light & GPS tracker is the latest addition to our exciting range of smart tech products. The tracker, which was co-created with cyclists, helps to provide a safer commuting experience and is designed to provide reassurance to both the cyclist and their loved ones – something that people crave to ensure their journey is enjoyable and as worry free as possible”.