Following on from the 1st of March new energy label changes to all home appliances, Haier, the No.1 Brand in the world in Major Appliances are all now leading the way in their A-rated washing machine range and their eco-efficiency message.
Climate change and the actions companies take around that, fall very definitely within that same mindset. Last year, 80% of people said that how brands act during a crisis impacts whether they will buy from that brand in the future – and 75% had a recall specific companies being a force for good. 62% of consumers now place energy efficiency over any other feature when choosing their new washing machine**.
The award-winning I-Pro Series 7 washing machine range are innovative and premium products. Combining the high-quality design with a responsible approach to environmental issues, the new energy label change has also provided Haier with the opportunity to make a major change in their Eco program. The new “Eco 40-60” program is the most efficient program for energy and water-saving and it is calculated by the consumption needed for washing soiled fabrics made of cotton, linen, or mixed fibers.
Key Features on the I-Pro Series Laundry range
Operates with incredible efficiency and at super-low noise levels thanks to the Direct Motion motor, which will last a lifetime. Operating without a belt, the motor is directly attached to the drum, vastly reducing noise and vibrations, increasing durability while also reducing energy and water consumption It is thanks to this high-quality engineering that Haier offers a lifetime guarantee on all Direct Motion motors.
Ben Peach, Product Manager for the Laundry category at Haier commented “The new energy rating scale delivers greater perception of the difference between a D-rated machine and an A rated one – thereby encouraging consumers towards the highest efficiency rated machines which Haier offer. The new scale gives consumers greater impetus to go for the top-rated appliances because of the clearer message. At Haier we are increasingly focused on doing the right thing and being environmentally responsible”.
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