vivo Envisions User-Oriented Innovation in 2021

vivo has concluded a remarkable year in 2020, highlighting the importance of user-oriented innovation in the smartphone industry. Braving the global impact of COVID-19, vivo remained resilient by launching new product lineups, advancing in mobile photography technology and fostering a joy-inspired digital ecosystem to further connect users around the world amid the difficult pandemic.


vivo aspires to benefit consumers by providing premium user experiences, never innovating solely for the sake of innovation. vivo will continue to address consumer needs in 2021 by designing cutting-edge devices that exude futuristic aesthetics. Aside from perfecting current technologies, vivo will also strive to break the boundaries of smartphone design for devices to become an extension of the human body and an effective accessory to everyday life.

Expanding vivo’s Footprint Across the Globe in 2021

In 2021, vivo will build on last year’s achievements and tailor its user-oriented innovation strategies according to evolving consumer preferences, striving to achieve breakthroughs across four long-term strategic tracks: photography, system, design, and performance.

“One instance among evolving consumer trends is the growing demand for smartphones, combined with decreasing purchasing power of consumers caused by the global pandemic,” said Liang Wang, General Manager of Overseas Products. In mid-2021, vivo will launch a new smartphone brand across emerging middle and high-end markets, fulfilling the increasing demand of consumers who desire devices equipped with cutting-edge capabilities at a modest price range.

vivo has a solid foundation in many markets, placing last year among the top five global smartphone leaders, reaching over 380 million users across more than 40 countries. It remains the leading brand in Indonesia by market share and ranks second and third in China and India, respectively. Aside from maintaining its growth momentum across existing markets, vivo has officially entered Western Europe as well.

Refining Smartphone Photography

vivo has established a partnership with ZEISS, reaffirming its leadership in mobile photography technology. Together, vivo and ZEISS will co-engineer industry-leading smartphone imaging technology, establishing the vivo ZEISS Imaging Lab and jointly launching the “vivo ZEISS Master Photography” campaign. 

Indeed, vivo has made great strides to redefine the field of mobile imaging, having developed the industry-leading Gimbal Camera System. While the utilization of a gimbal is typically reserved for professional photographers and cinematographers, vivo sought to innovatively package this technology into a sleek and stylish smartphone repurposed for the average consumer, culminating in the global launch of the X50 series. “Upon its introduction, the X50 series became the first product line to be released worldwide, establishing vivo as a perennial leader within the global field of smartphone photography,” said Guoliang Liu, Senior Director of Overseas Strategic Planning Center.

vivo’s Flourishing Digital Ecosystem

In 2020, vivo established the VISION+ initiative, launched OriginOS, and announced a range of developer platform upgrades. These components form vivo’s burgeoning digital ecosystem to comprehensively increase user satisfaction and bring joy to consumers.

VISION+ is a visual content ecosystem composed of a series of themed activities and resources for professional and amateur photographers, revolving around joy of humanity and celebrating the achievements of smartphone imaging. During a particularly challenging 2020, vivo shifted the attention of consumers by encouraging them to cherish their experiences and channel their inner emotions. vivo VISION+ Mobile Photography Awards 2020, one of many activities under the VISION+ umbrella, received over 135,000 entries from across the world, demonstrating the substantial consumer interest in visual expression through mobile photography.

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