Gibson And Rock Icon Gene Simmons Enter Joint Venture To Launch G²

Gibson, the iconic American guitar brand, has entered into a joint venture with Gene Simmons, international rock legend and co-founder of KISS, America’s #1 gold record award-winning group of all time, in all categories (RIAA), to create G². G², from Gene to Gibson, will introduce new collections of right and left-handed electric guitars and basses across Gibson’s Gibson, Epiphone and Kramer brands, and develop new entertainment content that will be streamed to millions of fans worldwide on multiple online and social platforms.

guitar

To kick off the collaboration, will release the new G² Thunderbird Bass later this year. The G² Thunderbird Bass, which will be available in ebony with silver appointments and ebony with blood red, made its worldwide debut on stage with Simmons recently during KISS’ epic New Year’s Eve concert in Dubai.

“I have been designing and trademarking bass guitars for decades, and when I heard Gibson’s vision and learned about their creative process, it just made sense for us to join forces to take things to the next level,” said Simmons. “Gibson is an outstanding company and has earned its place as a leading guitar brand with fans around the world. These guitars and basses will all be handmade, with a sound that is off the charts. The design is so beautiful and collectible that they are simply works of art.”

Following the launch of the G² Thunderbird Bass, G² has plans for a Flying V bass and Flying V guitar.

“Gene is not only one of the most celebrated musicians and rock stars of all time. He is also an entrepreneur, record producer, actor and overall creative person. His brain is always working, and I love that about him,” said Cesar Gueikian of Gibson Brands. “When we first connected, we immediately engaged in the most interesting conversations about guitars, entertainment, and business. Our shared vision compelled us to explore a partnership that would include developing instruments and creating a new platform to entertain and inspire new generations of Gibson and Gene Simmons fans to create music. Expect epic things.”

Related Articles

New Samsung Galaxy S21 Series now available to pre-order at Vodafone UK

The new Samsung Galaxy S21 5G, S21+ 5G, and S21 Ultra 5G are now available to pre-order from Vodafone UK – the UK’s Best...

The Epic New Samsung Galaxy S21 5G, S21+ 5G, And S21 Ultra 5G Are Now Available To Pre-order On O2

The epic new Samsung Galaxy S21 5G, S21+ 5G and S21 Ultra 5G are now available to pre-order online on O2 custom plans, ahead...

Welcome to the Airvolution: the World’s First Smart Air Wearable

AirPop today announced the world’s first smart Air Wearable - the Active+ Smart Mask with Halo sensor. Built to help wearers get a deeper...

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Stay Connected

1,961FansLike
4,568FollowersFollow
- Advertisement -

Latest Articles

New Samsung Galaxy S21 Series now available to pre-order at Vodafone UK

The new Samsung Galaxy S21 5G, S21+ 5G, and S21 Ultra 5G are now available to pre-order from Vodafone UK – the UK’s Best...

The Epic New Samsung Galaxy S21 5G, S21+ 5G, And S21 Ultra 5G Are Now Available To Pre-order On O2

The epic new Samsung Galaxy S21 5G, S21+ 5G and S21 Ultra 5G are now available to pre-order online on O2 custom plans, ahead...

Welcome to the Airvolution: the World’s First Smart Air Wearable

AirPop today announced the world’s first smart Air Wearable - the Active+ Smart Mask with Halo sensor. Built to help wearers get a deeper...

ROIDMI launches Nano P1 Pro Portable Vacuum Cleaner 

The ROIDMI Nano P1 Pro vacuum cleaner offers a handheld vacuum with powerful suction and a longer-lasting battery.  Pioneering cordless vacuum brand, ROIDMI has launched...

Amazfit Introduces the Ultra-Fashionable Amazfit GTR 2e and GTS 2e Smartwatches

A global brand in the wearables market has unveiled the uber-sleek and stylish Amazfit GTR 2e and GTS 2e smartwatches at this year’s all-digital...