The Small Business Tools You Need to Use

When it comes to business success, the tools you choose to use are critical. By having the right range of resources, you can substantially lower your outgoings, increase efficiency and boost productivity. Sure, we all know how to organise pay stubs most efficiently, and how well to do our accounts, but a profitable business is so much more now than it ever was. As a result, you’ll find that the right combination of tools can make your enterprise far more profitable.

Of course, choosing the right mix of tools isn’t always straightforward. To get a head-start, take a look at the best small business tools you may not know about:

1. Social Media Marketing

Most small businesses already use a dedicated digital platform to handle their online marketing, such as emails, newsletters and blog posts. However, managing your social media accounts in-house can be a time-consuming process. Being active on multiple platforms may be essential to reach your target audience, but monitoring, updating and posting on numerous sites takes time and expertise.

With a dedicated social media marketing tool, however, you can streamline your marketing and simplify your workflows. Both free and paid tools are available, so you won’t need to eat into your budget to access dedicated social media marketing platforms. Combine all of your accounts into one, simple-to-manage interface and you’ll be surprised at how much time you can save.

2. Virtual Mailbox

The majority of your correspondence may be online, but every business still needs to have a physical address too. If you operate your business from home, you may not want to disclose your residential address to clients and customers. By using a virtual mailbox, like, you can keep your home address private while still having a physical address to publicize. What’s more – a virtual mailbox gives you the flexibility to access written correspondence online from any location.

3. Customer Service

The level of customer care you offer has a major impact on your reputation. With outstanding customer service, you can increase customer retention and even acquire new customers too. However, hiring dedicated customer service personnel can be costly. With customer service software, you can minimize the number of staff needed to handle this area of your business.

The right software will push all incoming inquiries via one platform, so you can deliver multi-channel customer care from one, central location. Furthermore, software tools give you instant access to the information and data you need to resolve customer queries instantly. You can even use automated responses to reply to FAQs, which allows you to deliver great customer care with minimal resources.

Finding the Right Range of Tools

There are so many tools available to small businesses that it can be hard to decide which ones are right for you. From accounting and payroll to marketing and recruitment; the trend towards increased automation means small businesses can drastically reduce their budgets while optimizing outputs.

To find the right tools for your business, look for workflows that can be shortened or simplified. By doing so, you’ll know exactly what you need to make your processes more efficient, which makes it easy to find the right tools to help you.

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