A3 Revolutionises Its Class Yet Again

Audi’s A3 is one of the longest established premium hatchbacks on the market. The Audi A3 has been available since 1996, long before BMW and Mercedes-Benz established themselves with the 1 Series and A-Class. In its fourth generation, the new Audi A3 injects more sport, technology, and connectivity than ever before.

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True to Audi’s world-famous Vorsprung durch Technik philosophy, the newA3 Sportback is now more dynamic, responsive, and individual than ever. The new A3 Sportback boasts a completely redesigned, yet immediately recognisable body, with an athletic stance and dynamic, concave flanks that introduce a completely new motif into the Audi design lexicon. 

The A3 can also be identified immediately with the option of intelligently controlled matrix LED headlights and dynamic light sequencing, as well as its signature honeycomb front grille. The innovations continue inside, where the virtual cockpit offers the driver a fully digital experience with crisp displays and lightning-fast refresh rates. 

Inside, things are more obviously different from the outgoing A3. A 10.1-inch driver-oriented touchscreen in a trapezoidal housing sits between the top of the dash and a full-width trim piece that flicks up at the outer edges in a similar way to the silver bumper trims seen on RS models recently. Physical controls are kept to a minimum, as per the current trend for smartphone-like interfaces, for better or worse. HVAC controls remain physical buttons and knobs, while behind the gear lever are two USB charging ports.

Andrew Doyle, Director of Audi UK, says: “Each generation of A3 has represented a significant step-change not only for Audi but also for the premium compact class. “Our new model is no different and continues to be a torchbearer for Vorsprung durch Technik – it’s fully digital, completely connected, and highly intuitive.”

The new fourth-generation A3 Sportback is priced from £27,300 OTR and is ready to order now in Technik, Sport, S line, Edition 1, and with top-flight Vorsprung specification coming later this year. Engines range from the 30 TFSI and 30 with 110PS and 116PS respectively, to the 35 TFSI and TDI with 150PS, and are available in a combination of manual or 7-speed S tronic transmission. A plug-in hybrid version will follow shortly after launch, as Audi continues its electrification of the premium compact class. 

The high-performance Audi S3 Sportback and Saloon are now also available to order in the UK, deploying their 310PS and 400Nm even more effectively, highly efficiently, and with even greater handling finesse. First deliveries will begin in the autumn.

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