juice, a mobile phone accessories brand has introduced a new range of portable Bluetooth speakers which are not just new but also improved. The planned launch has been made in an attempt to up the game in product innovation and the products speak the innovative language as well. Juice has worked on the development of a number of existing lines to successfully create the brand’s most powerful products yet.
The all-new and exclusive audio range by juice comprise of the juice Boom 360, Boom Pro, and Melody speakers, each varying in size, color, Bluetooth range capacity, and playback time. To top it all, juice has also introduced it’s best selling original speaker in an elegant new color: Rose Gold.
Apart from this juice has worked in it’s existing Wireless range and brought some incredible enhancements to the products. The already popular Duo Pad now has more power than its predecessor and sports an all-new design and feel. An introduction has also been made to the 12345 Power Bank Range with the addition of the new Power Bank 7 (juice Max) which carries 7 charges – the most powerful yet.
Hitting the shelves in Tesco from the beginning of August 2020, the Audio range will be the first product line to launch in the new juice® packaging, which is 100% recyclable and manufactured from post-consumer waste. juice® is so passionate about its shift towards sustainability that it has ensured absolutely no compromise on quality and no increased costs for customers. The Wireless range will be available from retail giant Argos, also during the first week of August.
CEO of juice®, Jolyon Bennett, confirmed: “Despite the challenges presented by COVID-19, the juice® team has worked incredibly hard to maintain our market-leading position and continue to drive our plans for NPD.
We set out to launch some new and exciting Audio products to market this summer, as well as giving some of our popular, existing Wireless products more power and we have done it!
In April 2020, we became the first UK mobile phone accessories retailer to completely remove single-use packaging from our products and are now delighted to bring our brand-new Audio range to market packaged in 100% recyclable plastic.”
juice’s ongoing product development and the new launch follows a successful period for the forward-thinking brand, having maintained its market-leading position throughout the global pandemic. This is confirmed by the latest GfK data, which revealed that juice currently outperforms any other brand in USB type-C and Micro-USB Cables, and outsells Apple in Lightning Cables.