How does AI affect the Australian online casino industry?

Artificial intelligence has long ceased to be the lot of several enthusiastic scientists or the horror story from the Terminator 2: Judgment Day movie. AI deeply rooted in all areas of our lives, whether it be space research or the application on your smartphone for highly artistic photo processing. Such a rapid development of artificial intelligence technologies and machine learning affect the field of online gaming clubs and online gambling as well. Let’s see how AI has already influenced and will affect the industry of Australian online gambling in the future.

First of all, you need to decide on the concepts. Artificial intelligence is a scientific concept, according to which machines must reach the level of intellectual abilities and the ability to perform creative tasks, which was previously considered the prerogative of humans only. Most AI methods are based on the principles of machine learning – the field of knowledge used to teach artificial intelligence to solve problems not directly, but by analyzing the solutions of many similar problems. Machine learning can be of two types – the program reveals empirical patterns on the basis of the presented data sample or on the basis of the initially set rules, the so-called expert laws.

Artificial Intelligence vs Human: A Glorious Victory Story

Apart from game theory and various statistical studies, the history of the practical application of artificial intelligence in games dates back to May 1997, when IBM’s famous computer, Deep Blue, won by one point the match of six chess games against the titled champion Garry Kasparov. In subsequent years, machines only hone their skills and beat people with a big margin.

The 20-day poker tournament between the Libratus program and the four best professional poker players in Pittsburgh in January 2017 made no less sensation. 120,000 games in Texas Hold’em then ended in a devastating defeat of the “human” team – the machine won over two million dollars from people. This story is particularly noteworthy since two previous games are really based on strategy and analysis of statistics, poker has always been considered a game in which betting tactics and even the emotional component prevails over the strategy and the initial set of cards. Libratus, the rival of human players, actually made decisions, including “reading” the facial expressions of the players.

Artificial intelligence helps gamers to calculate the outcome

Is it really only the humiliation of champions with bitter defeats – this is the only thing that artificial intelligence in Australian online casino is capable of? Of course, no. AI can do more useful things. There are several enthusiasts who “trained” AI to calculate the outcome in online gambling games as well as in real casino halls.

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“Real” casinos quickly figure out these characters and add them to the black lists. However, for online casinos such identifications are much more complex and difficult. So, what else operators of online casinos can do? – Add own AI to the platform! Artificial intelligence comes to the rescue and allows to detect “cheaters” in online gambling in the early stages, based on an analysis of their behavioral patterns and other factors. As a result, a suspicious account may be limited in rights and blocked in the end.

BetBuddy AI software is one of the successful examples of implementing this technology, helping to spread the ideas of responsible gambling among players. The application uses NN (Neural Networks) and several other complex methods to identify suspicious game behavior and reports such gamblers to the owners of the gambling clubs so that they can take action.

In computing power, the human brain cannot surpass a computer. The high accuracy of the analysis and the ability to process incredible amounts of data allows artificial intelligence to calculate the most realistic game odds and probabilities.

You might think that this will only play into the hands of online casinos and allow gaming establishments to increase profits. However, for players, artificial intelligence can do a lot of useful things. An example is the Sharkscope game database, which contains the largest number of online poker tournament data. Sharkscope offers comprehensive poker match statistics that players can use to improve their scores.

The best customer service will solve your problems

You may have encountered a similar situation. You have some kind of problem while playing in an online casino, you write to the support service, and in return you get something like “I don’t know. Can I provide you with some help?” or a meaningless set of links to a frequently asked questions section that are not relevant to your situation. You are dealing with a chat bot that can do little to help.

It is AI that will help to cope with this task and deprive all of these impolite chat bots. Modern service AI agents will have access to the player’s data and, accordingly, provide more personalized advice and recommendations. The results of a recent Oracle study show that 78% of well-known companies have already implemented or plan to involve artificial intelligence technologies by 2020 to improve the quality of customer service.

Casino gaming in VR will attract young people

Today, the main demographic section of online players is made up of people over 35-40 years old, and the main market players have long struggled to interest the younger generation in online casino games. However, VR technologies based on artificial intelligence can help operators attract millennials in the digital world of unlimited possibilities. After all, it is unlikely that young people will go to a “real” casino or start playing online casino games on a PC, but at the same time they are much more involved in mobile gaming than representatives of the older generation.

A personalized future is just around the corner

It is difficult to predict the development of artificial intelligence in the future, since it is still at the initial stage of its development. However, one thing is clear – AI will continue to change our lives. Internet gambling will become so adapted that you will feel as if you have your own personal casino with all the personal privileges.

Of course, experts recall that AI is a double-edged sword, and it also is applied to trick gambling clubs, but this is balanced by the fact that online casinos also develop technologies for detecting such fraud, and these benefits both the gambling operators themselves and honest players.

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