A Verizon study on data breach reveals that 81% of organization data breaches are the unfortunate result of password theft. To combat this very real risk in the business world, and all the markers that it carries, password-less protection is steadily gaining hype. Not only does it make for a safer environment, but it also significantly cuts down on costs. AuthenTrend, a leader in the password-less protection world, runs on this basis.
AuthenTrend’s Vice President, Zake Huang said, “Our vision and goal is to replace passwords with biometrics. Password-less authentication has been widely adopted in Microsoft’s Azure AD identity management solution. Google also announced the launch of its hardware security keys in 2017 to protect its 85000 employees from hacks and phishing. We can thus foresee a future without passwords.”
AuthenTrend’s target market lies in areas such as IT recognition, tracking and blockchain cold storage by providing them with security solutions that are premised on the use of the fingerprint. For its efforts and work, AuthenTrend has received plenty of recognition. Currently, the firm stands as the first fingerprint security provider to receive a FIDO2 certification, a position from which it has risen to become the firm with the highest number of FIDO2 certifications. November 2019 also saw AuthenTrend present its security-based products at the Microsoft Ignite next to leading names in the industry.
Due to its ties with Ergis Technology, AuthenTrend is able to design fingerprint cards and USBs in astonishingly small sizes, making for effective and smart use. The compact size is a marker of unbeatable recognition speed and low power usage. By utilizing energy optimization methods, AuthenTrend’s products are able to cater up to 100 times fingerprint recognition. AuthenTrend runs on providing customers with the best possible service in the most convenient way. Thanks to their unique patented enrollment technology, AuthenTrend users can register fingerprints on their cards and USBs without the need of any third-party applications, making it a much more viable solution than most other fingerprint options.
As for marketing strategies, AuthenTrend plans to infiltrate the Asian economy prior to making Segway in Europe and the United States. As far as Asia is concerned, some of AuthenTrend’s top targets include Taiwan, Korea and Japan, with the company, have made significant progress in Japan already. Just one example of this is how a Japanese university is now using a fingerprint attendance record built using AuthenTrend technology.