Chinese smartphone maker OPPO on Tuesday said it would invest $7 billion in research and development in the next three years to develop core technologies in hardware, software, and system in addition to 5G/6G, Artificial Intelligence (AI), augmented reality (AR), Big Data and other emerging technologies.OPPO said it would launch smartwatches, smart wireless headphones and 5G CPE (customer-provided equipment) in the first quarter of 2020.”As the adoption of 5G and AI ramp up, intelligent connectivity is increasingly within reach. We believe the concept of connection is just the foundation, whereas the integration and convergence of things will be the future,” Tony Chen, Founder, and CEO, OPPO said in his keynote address at the OPPO “INNO DAY 2019” event here.
Revealing its insights and initiatives for the era of intelligent connectivity, OPPO also showcased a variety of smart devices including smartwatches, smart headphones, 5G CPE and AR glasses, along with key technological breakthroughs in areas such as flash charging, 5G, imaging and software optimization.”The concept of intelligent connectivity consists of four key parts, including the convergence of technology and service, the convergence of organization, the convergence of culture and the convergence of technology, arts, and humanities,” Chen said, adding that OPPO has been “more than just a phone maker” from the outset.”In fact, smartphones have simply been a gateway for OPPO to deliver a diverse portfolio of technological services. For OPPO and even the entire industry, there won’t be any company solely focusing on smartphones,” Chen added.
OPPO said it plans to implement three key strategies in order to seize 5G opportunities. For a start, the company will remain committed to core technology R&D to develop world-leading tech, will build a multi-portal ecosystem of intelligent devices with smartphones serving as the key gateway and, finally, will continue to rethink user service and optimize its content and service offerings.”As the importance of convergence between technologies and services becomes essential, OPPO is building an integrated technology model that covers five spheres, namely: equipment, data, computing, services, and scenarios,” said Levin Liu, OPPO Vice President and Head of OPPO Research Institute.
The three key strategies for the era of Intelligent Connectivity
In the next 3 years, Chen announced an R&D budget of RMB 50 billion (about USD $7 billion) will be set aside to develop core technologies in hardware, software and system in addition to 5G/6G, AI, AR, big data and other frontier technologies.
Building an integrated technology system to power immersive and personalized 5G experiences
Levin Liu, OPPO Vice President and Head of OPPO Research Institute said in his keynote speech, “in the face of the new 5G era, OPPO will head towards Tech Innovation 2.0. which will be driven by ‘frontier technology’ and value for user’.” Liu also highlighted, “as the importance of convergence between technologies and services becomes essential, OPPO is building an integrated technology model that covers five spheres, namely: equipment, data, computing, services, and scenarios. The model, in which 5G and AI serve as the infrastructure and our core capacities, integrates all technologies to create an all-around consistent technological experience. OPPO will follow a ‘three-circle scenarios’ roadmap that covers personal scenarios, vertical scenarios, and convergent scenarios to plan its future lineup of devices.”
Working with partners to realize the era of intelligent connectivity
OPPO also hosted a forum titled “Future Integration in the 5G World”, in which a panel of leading industry experts, including OPPO Chief 5G Scientist Henry Tang, well-known Financial Writer and Founder of Hangzhou Bajiuling Cultural Creativity Co., Ltd and Lanshizi Financial Publishing Center Wu Xiaobo, IHS Markit Executive Director Tom Morrod, Microsoft (China) National Technology Officer Qing Wei, Endowed Boya Professor of Peking University and Executive Director of Center on Frontiers of Computing Studies Chen Baoquan, and Founder of Context Lab Sheng Wu, exchanged views on the intelligent connectivity powered by 5G.