The seniors market vendor will launch in the UK and Ireland in early 2020. Industry veteran Chris Millington has been appointed as UK and Ireland managing director for Emporia Telecom as the smartphone vendor enters the UK market. Emporia specialize in handsets designed for the over 60s demographic and are based in Austria and will launch in the UK and Ireland early next year with Eurostar Global as the UK distributor. The vendor has a presence in 30 countries since launching in 1991, initially offering fixed-line devices.
Emporia Telecom CEO Eveline Pupeter is bullish about Emporia’s hopes in the UK.
“Our company vision is to provide simplicity in telephony for everyone, and we are confident that our range of user-friendly devices has strong appeal for the senior market in the UK and Ireland.”
Pupeter believes the appointment of Millington, who has experience in the niche seniors handset market with Doro, where he spent over 12 years, will give Emporia a solid foundation in the UK.
“The UK senior category has had very little investment in recent years so we have a great opportunity to become the leading brand. Chris has a wealth of success in telecoms solutions for the senior demographic. Chris and his team have the passion and drive needed to succeed,” added Pupeter.
Commenting on his appointment Millington said: “Working with a strong brand with a long heritage in both fixed-line and mobile devices gives us the firepower to get up and running, build our profile, and start to gain market share from day one.
“We are investing significantly in the brand launch and further details will be made available in the New Year.” Eurostar Global will act as the UK distributor for Emporia, with managing director Peter Carnall positive on the brand’s chances in the UK, as the seniors market continues to grow.
“As an established entity throughout Europe, emporia has a set of hardware and software products that make it a market leader in its field. It delivers pragmatic solutions and allows seniors access to technology in a way that works for them.
“Eurostar Global is looking forward to being part of the solution – bringing emporia products to the UK consumers – and we are delighted to have partnered with Chris and his experienced team.”
Eurostar Global head of commercial and vendor management Steve Hankey added: “We will be working hard with Chris and his team to ensure we provide wholesale customers and retail consumers with the seamless purchasing experience that they would expect from a brand as internationally strong as emporia. We are delighted to have been chosen as their launch partner for their entry to the UK market.”
The brief at emporia UK and Ireland are to establish itself as a trusted supplier of products that are exclusively focused on the aging population. Partners will include specialists that focus on hearing, sight and dexterity, alongside key national retail and network relationships.
Having reviewed the current distribution market in the UK, Chris has chosen Eurostar Global Electronics Ltd as the launch partner and UK distributor with its dedication to flexible and professional distribution services.
Steve Hankey, Head of Commercial and Vendor Management, said: “We will be working hard with Chris and his team to ensure we provide wholesale customers and retail consumers with the seamless purchasing experience that they would expect from a brand as internationally strong as emporia. We are delighted to have been chosen as their launch partner for their entry to the UK market.”