Sony award 2019 EISA Awards

Sony won the Photo Innovation for the first time at 2019 EISA Awards

On August 15th, 2019, sony received a record-breaking 7 awards haul from the Expert Imaging and Sound Association. This record-breaking 7 awards haul includes Sony’s first-ever Photo Innovation win. 

Sony award 2019 EISA Awards

What changed the game for Sony is its latest real-time autofocus. It produces pin-sharp portraits using the augmented Real-time Eye AF and Real-time Animal Eye AF. the outstanding technology by Sony allows photographers to choose the eye, left or right. Moreover, improved AI allows users to track subjects even when they are moving or when a part of them is obscured. Sony has also enlarged this new remarkable technology to its smartphones. 


Sony FE 24mm F1.4 GM

Sony award 2019 EISA Awards

The FE 24mm F1.4 GM produces astonishingly sharp images throughout the frame even at the largest aperture of F1.4. Sony has ensured outstanding image quality by designing the optical in such a way that it combines 10 groups with 13 elements, featuring two XA elements and three ED elements. Meanwhile, the 11-bladed diaphragm produces a circular opening for beautifully blurred backgrounds. 


Sony FE 135mm F1.8 GM

Sony award 2019 EISA Awards

Prized for its ability to isolate focus, the FE 135mm f/1.8 GM from Sony is a medium telephoto prime characterized by its bright and sophisticated design. The f/1.8 maximum aperture excels in low-light conditions and also offers increased control over depth of field for working with selective focus techniques. The advanced optical design incorporates two extra-low dispersion elements, including one Super ED element to reduce chromatic aberrations and one XA (extreme aspherical) element, which significantly controls spherical aberrations for a high degree of image sharpness and clarity.


Sony FE 400mm F2.8 GM OSS

Sony award 2019 EISA Awards

Combining a super-telephoto length, bright aperture, and lightweight design, this FE 400mm f/2.8 GM OSS Lens for Sony E-mount cameras is ideal for sports, wildlife, and nature photographers. The fast 2.8 aperture provides great depth of field control for isolating subjects as well as maximizing performance for low-light shooting situations. Three fluorite elements reduce chromatic aberration and one ED element further increases performance and image quality by reducing flare and ghosting while shooting in harsh conditions. 


Sony α6400

Sony award 2019 EISA Awards

The α6400 brings many of Sony’s most advanced technologies from their acclaimed full-frame lineup to a compact, lightweight APS-C camera. The speedy new camera boasts the world’s fastest(i) autofocus (AF) acquisition of 0.02 seconds(ii), while also introducing the new advanced “Real-time Eye AF” and ”Real-time Tracking” capabilities. Also included are high-speed shooting at up to 11 fps(iv) with AF/AE tracking, a new-generation BIONZ X image processing engine that produces excellent image quality, 4K(vi) video recording, a fully 180-degree tiltable LCD touch screen and much more, making it the ultimate tool for all types of creators ranging from professionals to vloggers.


Sony Cyber-shot RX100 VI

Sony award 2019 EISA Awards

The Sony Cyber-shot DSC RX100 VI is the latest pocketable compact camera to feature a 1″-type image sensor. Unlike existing RX100 models, the RX100 M6 ventures into the do-everything/travel camera space, with the addition of a 24-200mm equivalent F2.8-4.5 lens.

Despite the significantly increased lens range, the RX100 VI is less than 2mm (5/64″) thicker than the Mark V. The result is a camera that can lend itself to a wider range of photographic situations (making it a solid traveling companion) but with a less bright lens that means sacrificing some of the low-light capability of its sister models.


Sony WH-1000XM3

Sony award 2019 EISA Awards

Despite being largely identical in many ways to the older Sony WH-1000XM2, a few upgrades have made the brand-new WH-1000XM3 a better buy for the long haul. For example, the ear pads are deeper, and the addition of USB-C charging means that you won’t have to scour and scrape for an obsolete cable to top off your cans.

While these are fairly minor upgrades, it does mean that you won’t have to worry about your headphones falling apart in a year or two. Instead, you’ll have your needs met by a modern design, with very little headaches. I’m not sure that these tweaks are completely worth upgrading if you already own last year’s model, but if you’re buying a new set of headphones: these go a long way to setting Sony’s offerings apart from Bose, Sennheiser, and AKG.

About Sony Corporation

Sony Corporation is a Japanese multinational conglomerate corporation headquartered in Kōnan, Minato, Tokyo. Its diversified business includes consumer and professional electronics, gaming, entertainment, and financial services. The company owns the largest music entertainment business in the world, the largest video game console business and one of the largest video game publishing businesses, and is one of the leading manufacturers of electronic products for the consumer and professional markets, and a leading player in the film and television industry. Sony was ranked 97th on the 2018 Fortune Global 500 list.

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