She pulled all her music from streaming services in 2014 but now it seems she’s changed her mind and Taylor Swift’s music is available to stream once more. Spotify, Google Play and Amazon Music are now offering her whole library, including her most recent releases. This is apparently to celebrate the 10 millionth sale of 1989, her latest album released in 2014 and also her certification from the RIAA for selling 100 million songs.
Many cynics have questioned the reason Taylor’s social media accounts have given and speculated, with some saying it is cleverly timed to coincide with her supposed enemy Katy Perry’s latest album release, with others thinking this has probably been a premeditated marketing ploy to increase actual sales of her albums and once they hit a certain milestone, there is little money to be made, except from streams.
She was previously a very vocal critic of streaming services in general. She had previously voiced concerns about contributing her hard work to a service that does not fairly compensate the creative industries for their efforts. She famously spoke out against Apple for not paying artists for streams generated on their free three-month trial. With Taylor having a lot of clout in the music industry, Apple had no choice but to listen to her and they decided to start paying royalties in the end. Whether you love her, hate her or you fall somewhere in-between, someone who speaks out and demands fair compensation for her creations and the work of others less successful than her commands respect.
It also seems when someone who previously spoke very loudly against streaming services makes a u-turn like this, it marks a shift in the industry and the way such companies operate.
What is your opinion on how streaming services pay artists? Do you think the music industry is treated fairly by Spotify et al or should they receive more money for their work?