When it comes to marketing, digital techniques have well and truly taken over as we adopt various social media platforms to spread the word about our brand and leave behind more traditional techniques we used perhaps five years ago.
A classic marketing technique, networking is essential for any business even in this digital age. Showing your face at a high profile networking event and taking some time to introduce yourself to some people in the industry is a great of marketing your business – you don’t even need to strictly talk business. Chat to those attending about the event itself, their holiday in the summer, what they think of the buffet, just get out there and start engaging.
It’s a forgotten marketing technique in the age of Skype, Twitter and Google hangouts, but none of those can compete with a strong handshake and a chat face to face.
- Business cards
Your Twitter handle still isn’t enough these days when it comes to doing business and that’s why you need to have an arsenal of business cards ready to dish out at a moment’s notice. Get these printed professionally and ensure they feature all the important information the person receiving them needs, such as telephone number, email, full name, business logo, etc. Handing out business cards is a great way of marketing yourself, it shows you’re prepared and allows you to leave a little reminder of your conversation with the other person.
An age old marketing technique involved printing out a hefty load of flyers and then throwing them like confetti in the streets for all to see. While we advise you look into flyer printing from Helloprint, we don’t advise you simply throw them into the air. Pop them through local letterboxes, leave them on counters and in coffee shops or enlist the services of someone who needs some pocket money and have them hand the flyers out to people.
- Speaking at events
This one might leave you feeling a little anxious but it’s a forgotten marketing technique that those who want to be recognised as leaders in their industry should still apply. Look for big and local events that are looking for speakers and offer to do a presentation to their visitors. It’s the perfect way of sharing your brand with others as well as demonstrating that your business knows what it’s talking about. If you aren’t sure how to go about securing such a speaking opportunity, then here’s a quick guide.
- Donating prizes to local events
Is the school nearby organising a raffle or does the local village put together a fete each summer with prizes to be won? Then these are both marketing opportunities to take advantage of that you had forgotten about. Donate gift vouchers or products to the cause and you might just gain some lifelong custom from it.
On the side of the business van, over the door of your company’s property or a billboard in your town centre, signs are a forgotten marketing technique that many small businesses consider too expensive to consider but they are one of the easiest ways of marketing your business in your local area. Invest some money into this marketing technique and reap the rewards.