This was definitely one of the highlights of the show. An 84 inch TV, with ULTRA HD technology. On show was Grid 2, and some very lucky guys were in the hot seat playing this game. You could spot, and feel this TV from far. Read the Press Release for more:
LG RACES AHEAD WITH UK’S FIRST ULTRA HD GAMING
LG puts consumers in the driving seat with ULTRA HD gaming exclusively at
The Gadget Show Live 2013
UK, 3rd April 2013 – LG is to showcase the first 4K gaming experience in the UK, displaying Codemasters’ much anticipated GRID 2 racing game, on the sensational LG 84-inch LM960V, the world’s first ULTRA HD TV. Visitors to The Gadget Show Live 2013 will be able to get a first look at the future of gaming, as GRID 2 is displayed exclusively in 4K on LG’s ULTRA HD TV. This unique showcase will give British consumers a first look at genre-defining visuals, and premium technology for the ultimate in immersive gaming.
LG’s 84-inch LM960V TV compliments the evolution in ULTRA HD gameplay, to offer breath-taking imagery on a vivid and crisp screen with four times the resolution of existing Full HD TVs.
Craig West, Head of Consumer Marketing for Home Entertainment commented: “LG always strives to provide the most engaging, most innovative and most immersive user experience. We are incredibly proud of our 2013 line-up and are particularly excited to bring the first 4K gaming to UK consumers at The Gadget Show this year”
Clive Moody, Senior Executive Producer for GRID 2 at Codemasters commented: “4K is an exciting evolution for gaming immersion and we’re delighted to give players the chance to experience GRID 2 in ULTRA HD.”
“Codemasters Racing has a long established reputation for producing racing games on the cutting edge of visual performance, so it made perfect sense for us to work with LG and its state of the art 84-inch ULTRA HD TV to really show what GRID 2 can do”
In addition to the 84-inch LM960V, LG will also be showcasing its innovative 2013 line-up that combines ultimate style with premium technology. Demonstrating its latest range of Smart TVs, Home Cinema Systems and Blu-ray players, consumers can see for themselves the benefits of true connecting living by experiencing LG’s unique SmartShareTM and SmartControl technologies.