iD Mobile, the mobile virtual network operator (MVNO) from Currys, is celebrating a major milestone – surpassing 2 million subscribers ahead of schedule. This impressive achievement reflects a year of significant growth and solidifies iD Mobile’s position as a key player in the UK telecom market.
Key Drivers of Growth:
- Value-Driven Proposition: iD Mobile’s reputation as the “value network” resonates with budget-conscious consumers seeking affordability, flexibility, and a feature-rich offering. This commitment to value has been recognized through awards like “Great Value” from Which? and “Best Contract Value for Money” at the Uswitch Telecoms Awards.
- Reduced Churn Rate: Their competitive and attractive packages have resulted in a decrease in customer churn, indicating stronger customer loyalty.
- “See the Light” Campaign: This successful campaign targeted customers on major networks who might be overpaying for their plans. The campaign, with its “switch and save” message, has boosted brand awareness by 12% year-on-year and contributed significantly to subscriber growth.
Rohit Vedi, Managing Director of iD Mobile, is proud of the accomplishment:
“Reaching 2 million subscribers is a testament to our team’s dedication and focus on continuous improvement. Our strong partnership with Three UK and the benefits of being part of the Currys Group have also played a crucial role. We remain committed to offering the best value on the latest technology, striving for excellence in everything we do.”
iD Mobile’s success story highlights the growing demand for value-driven mobile network options. With their commitment to affordability and customer satisfaction, iD Mobile is well-positioned for continued growth in the competitive UK telecom market.
For more information on iD Mobile please visit: www.idmobile.co.uk.