Vodafone has unveiled its latest mobile offering, setting a new benchmark in flexibility and value for customers.
EVO puts customers in control of how they pay for their new smartphone, giving them the flexibility to decide how much they want to pay upfront for their new device, and over how long they want to pay it off – from 12 to 36 months at 0% APR. This is coupled with a guaranteed instant saving if they choose to trade in their device, and the reassurance of flexible early upgrades from 12 months. EVO also includes Vodafone’s Unlimited Data Booster, Battery Refresh for up to three years, and a two-year total care warranty.
Vodafone is the only network to give customers an instant guaranteed saving on their new plan when they trade in their old smartphone, thanks to its Trade-in Tool, accessed via the My Vodafone app.
EVO also comes with Vodafone’s flexible upgrades, so customers aren’t tied to their device for the full length of their contract, and after 12 months they can trade in to use the value of their current device to help pay it off.
Vodafone is also giving the flexibility of unlimited data to even more customers with its ‘Unlimited Data Booster’. With this new feature, unique to Vodafone, customers can activate free unlimited data for a 30-day period, up to six times, on selected plans.
EVO has been built to address customers’ concerns as they make what is an increasingly important and high-value buying decision. EVO presents a major shift for Vodafone customers – following the launch, all smartphones will be sold this way, ensuring customers are always getting the best possible value and flexibility from Vodafone. EVO is set to launch this month for all new and upgrading Vodafone customers.
In March this year, Vodafone launched Pro Broadband, offering 4G back-up, super Wi-Fi, access to Vodafone’s Wi-Fi Xperts team of engineers for problem-solving, free anti-virus and parental control software, and the Faster Fibre Promise, so you know you’ll be upgraded to full FTTP broadband as soon as it’s available on your street.
Together, Pro and EVO make up Vodafone Together. All customers who have a Pro plan and an EVO plan will benefit from the Vodafone Together discount of up to £3 per month.
And for every new and existing Vodafone Together customer, Vodafone will provide a person in need with a SIM card, loaded with 20GB of data plus free calls and texts each month for up to a year. To ensure the connectivity reaches those who need it most, the SIMs will be distributed through the Trussell Trust’s UK network of food bank centres.
The pledge to connect one million people is the next step in the company’s long-term commitment to tackle digital exclusion. The commitment was launched today by Vodafone’s new UK CEO, Ahmed Essam, as part of a new company strategy that puts purpose at the heart of the business. This, includes a focus on reducing its carbon impact, helping small businesses and giving consumers the best possible flexibility and value with EVO.
British & Irish Lions, England and Saracens Rugby Union star Maro Itoje will be partnering with Vodafone over the next three years to continue to raise awareness of the digital divide and what can be done to tackle it.