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Emporia UK launches flagship smartphone for retirees

emporia has launched a feature-rich yet streamlined smartphone for retirees. The ‘best of both’ SMART.5 will appeal to both touchscreen converts and feature phone advocates, thanks to a tactile and interactive smart cover included with the handset.

emporia smartphone

When closed, the smart cover allows access to the most-used functions through a unique set of responsive ‘windows’. This makes answering or ending a call much easier or having the camera or torch, for instance, accessible with one touch. But as these windows are responsive only to finger touch, the smart cover also quells common concerns senior users have about touchscreens, preventing scratches, pocket dialing, and muted calls.

Priced at £250, SMART.5 addresses the top three niggles among UK senior smartphone users: difficulty operating their phones, hard-to-read screens, and sound not being loud enough. Users can expect the easy-to-use, uncluttered interface emporia is known for, compatibility with hearing aids, extra loud and clear sound, and a handy magnifier for reading small print, such as restaurant menus.

The SMART.5 also caters to the large majority (80%) of senior smartphone users who want their phones to take great photos. There’s a triple main camera with HD and auto modes for macro, portrait and night-time photography, and an 8MP front-facing camera for selfies and video calls.

On the rear is emporia’s tried-and-tested emergency button, for extra peace of mind. If pressed, up to five emergency contacts will receive a text message with the device’s location and be dialled automatically in sequence.

A chief concern for this age group is not wanting to be a burden on younger relatives, while embarrassment concerning a lack of tech know-how is common. For that reason, the handset comes with an illustrated 154-page training book so users can independently teach themselves or refresh their skills. It covers basics like touch and swipe, explains how to use the camera, and helps users set up contactless payments and understand QR codes.

The SMART.5 has been carefully and thoughtfully configured for over 66s based on live user testing. For example, the touchscreen’s sensitivity has been reduced as older users press more heavily, and the phone has face but not fingerprint recognition, which is unreliable for people with reduced circulation and drier skin.

Meanwhile, the device is equipped with a 1.8 GHz octa-core processor providing plenty of speed, there’s a replaceable 3550 mAh battery and the phone is IP54-certified (dust and splash-proof).

Eveline Pupeter, owner of emporia Telecom, says: “We have incorporated the latest findings from our surveys and research into this model. From our first test series, to tests with advanced smartphone users, we know we’ve hit the spot when it comes to meeting our customers’ needs.”

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