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Groundbreaking Alpha 1 Camera Marks a New Era in Professional Imaging

Sony, a global leader in imaging sensor technology and digital imaging, has announced the arrival of the groundbreaking new full-frame mirrorless Alpha 1 camera – asserting their commitment to leading the industry with a stunning combination of innovative new features. 

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The most technologically advanced, innovative camera that Sony has ever released, the Alpha 1combines high-resolution and high-speed performance at a level that has never been accomplished in the world of digital cameras. With a brand new 50.1-megapixel full-frame stacked Exmor RS™ image sensor, up to 120 AF/AE calculations per second, 8K 30p 10-bit 4:2:0 video and much more, the Alpha 1 will allow creators to capture what they’ve never been able to before. 

“We are always listening to our customers, challenging the industry to bring new innovation to the market that goes far beyond their expectations.” said Yann Salmon Legagneur, Director of Product Marketing, Digital Imaging, Sony Europe. “Alpha 1 breaks through all existing boundaries, setting a new bar for what creators can accomplish with a single camera. What excites us the most – more than the extensive product features – is Alpha 1’s ability to capture that which has never been captured before. This camera unlocks a new world of creative possibilities, making the previously impossible now possible.”

The newly developed image sensor is built with integral memory and paired with an upgraded BIONZ XR imaging processing engine, making it capable of shooting 50.1-megapixel images continuously at an astounding 30fps with up to 120 AF/AE calculations per second. The Alpha 1’s shooting capabilities are further enhanced by a 9.44 million dot OLED Quad-XGA electronic viewfinder, with a refresh rate of up to 240 fps[xiv], ensuring no black out. Additionally, for the first time in an Alpha series camera, 8K 30p 10-bit 4:2:0 video is available. The Alpha 1 is also capable of 4K 120p / 60p 10-bit 4:2:2 recording and includes S-Cinetone colour. 

Pricing and Availability

The Alpha 1 Full-frame Interchangeable-Lens Camera will be available in Europe in March 2021 for approximately €7,300 EUR. 

Exclusive stories and exciting new content shot with the new camera and Sony’s other imaging products can be found at www.alphauniverse.co.uk, a site created to educate and inspire all fans and customers of Sony α – Alpha brand cameras.

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