The Danish audio brand, Bang & Olufsen, has unveiled the rebirth of an icon with the launch of their Beogram 4000c Recreated Limited Edition. The turntable was first introduced in the early 1970s. It has now become the first product to be showcased under the brand’s new Classics initiative: restoring and reimagining classic products to demonstrate the timelessness of Bang & Olufsen’s capabilities within sound, design, and craftsmanship and to uncover design principles that can extend the lifespan of future products.
“The Classics initiative was born out of Bang & Olufsen’s commitment to longevity, which ensures relevance for our customers many years after buying our products”, says Mads Kogsgaard Hansen who leads the initiative at Bang & Olufsen. “In a world of consumer electronics, most products are regarded as disposable commodities. At Bang & Olufsen, our products are built to stand the test of time. That is what differentiates us as a brand, what the Beogram 4000c so beautifully embodies, and what we want to build on in the future”.
Bang & Olufsen has gathered 95 units of the Beogram 4000 series turntable from around the world and brought them back to Struer, Denmark. This is the same facility where they were originally made nearly five decades ago. The company engineers then disassembled and thoroughly inspected the turntables. They then cleaned all the components and replaced the ones that were damaged beyond repair with new ones – from the smallest ball bearings all the way up to the drive belt – ensuring lasting performance. Once this process is complete, each Beogram is individually tested then fine-tuned to meet Bang & Olufsen’s exacting specifications.
“We have applied the same passion, precision, and care to this restoration as you would to any masterpiece,” says Mads Kogsgaard Hansen. “Our goal is to reveal the essence of the original, while breathing new life into the product, allowing it to be enjoyed for decades to come”, says Mads Kogsgaard Hansen.
Pricing and availability
Beogram 4000c Recreated Limited Edition (RRP 10,000 EUR / 9,000 GBP / 11,000 USD / 75,000 DKK) celebrates Bang & Olufsen’s 95th year and will be available in only 95 numbered units. The turntables will be showcased at selected Bang & Olufsen stores worldwide from October 12 and will be available for purchase from October 19, 2020. Please visit www.bang-olufsen.com for details on availability. Each turntable is fully restored, uniquely numbered, and comes with a five-year warranty. To complete the experience, each turntable comes in a crafted solid oak box with aluminium details.