TCL Electronics, one of the dominant players in the global TV industry and a leading consumer electronics company, debuted the AiPQ EngineTM Gen 2, TCL’s newest intelligent advancement in audiovisual optimisation, at IFA 2020. After launching assorted QLED TVs this year with a mission to make life intelligent, TCL is raising the bar of global display technology innovation once again to deliver disrupting the audiovisual performance.
Driven by machine-learning algorithms matched with vast knowledge in human visual perception, TCL’s AiPQ Engine Gen 2 switches on the full potential of TCL’s big-screen TVs with real-time audiovisual optimisation according to various entertainment content genres and ambient watching environments. The advanced technology also allows global customisation of the audiovisual performance for the unique applications of individual regions.
TCL’s AiPQ Engine Gen 2 optimises colour, contrast and clarity for an unrivalled 4K HDR experience. When combined with TCL’s continuous endeavour to drive QLED and Mini-LED technology, AiPQ Engine Gen 2 enables customers to enjoy upscaled non-4K TV content with TCL’s leading 4K display capacities as well as powerful colour and contrast performance. With the addition of AI Super Resolution upscaling functionality (AISR), frame by frame of non-4K content allows upscaling of low-resolution material to reach 4K quality.
TCL AiPQ Engine Gen 2 automatically optimises picture setting according to recognised content type and scenarios such as green landscapes, night scenes, animation, and motion as well as adjusts settings separately for facial and background content.
Picture performance is constantly optimised as AiPQ Engine Gen 2 recognises not only content quality but also genre (film, sport) converting content on TV to its top-end screen capabilities.
AiPQ Engine Gen 2’s audio engine, in addition to its content recognition capabilities and constant adaptation of settings, also has a unique way of detecting ambient environment through the TV mics. The volume will automatically adjust based on the surrounding environment and ambient sounds.
TCL AiPQ Engine Gen 2 is developed on its continuous devotion to world-class display technologies.
For over 10 years, TCL has made billion-dollar investments in display panel production facilities for TVs, LCD, OLED, foldable OLED, Mini-LED, and QLED technologies. TCL’s latest investment into Mini-LED display technology guarantees more flexible designs available with more local dimming zones for stunning contrast performance. Meanwhile, TCL will democratise QLED display technology to more TV models, available to a wider range of consumers around the world. This year, TCL has taken a step further and formed a business alliance with JOLED Inc. to jointly-develop OLED TV inkjet printing technologies.