Apple announced and introduced exciting new products and updates at the Apple Event, live from Cupertino. The highlights of the event included:
- All new iPad with A14 Bionic Chip
- Eight generation iPad
- Apple Watch Series 6
- Apple Watch SE
- Apple One
- Apple Fitness+
All new iPad with A14 Bionic Chip
The most powerful, versatile, and colorful iPad Air ever. Now available in five gorgeous finishes, iPad Air features an all-screen design with a larger 10.9-inch Liquid Retina display, camera and audio upgrades, a new integrated Touch ID sensor in the top button, and the powerful A14 Bionic for a massive boost in performance, making this by far the most powerful and capable iPad Air ever made. The new iPad Air will be available starting next month.
Eight generation iPad
Eighth-generation iPad, featuring the powerful A12 Bionic chip that brings the Neural Engine to the entry iPad for the first time. Starting at just $329, the upgrade packs even more value into the most popular and affordable iPad, featuring a stunning 10.2-inch Retina display, advanced cameras, and great all-day battery life.1 Customers can order an iPad today, with availability beginning Friday, September 18.
Apple Watch Series 6
Apple Watch Series 6 delivers many notable hardware improvements, including a faster S6 System in Package (SiP) and next-generation always-on altimeter, along with its most colorful lineup yet, featuring a beautiful palette of new case finishes and bands. watchOS 7 brings Family Setup, sleep tracking, automatic handwashing detection, new workout types, and the ability to curate and share watch faces, encouraging customers to be more active, stay connected, and better manage their health in new ways.
Apple Watch SE
Packing the essential features of Apple Watch into modern design customers love — all at a more affordable price. The largest and most advanced Retina display allows customers to easily see more details and the information that matters most, right on their wrist. Apple Watch SE features the same accelerometer, gyroscope, and always-on altimeter as Apple Watch Series 6, and with the latest motion sensors and microphone, it offers robust health and safety capabilities including fall detection, Emergency SOS, international emergency calling, and the Noise app.
Apple One, the easiest way to get all of Apple’s subscription services in one simple plan, including Apple Music, Apple TV+, Apple Arcade, Apple News+, Apple Fitness+, and iCloud. With a single subscription, customers in over 100 countries and regions can enjoy their favorite Apple services across their favorite devices, including iPhone, iPad, iPod touch, Apple TV, and Mac.
Fitness+, the first fitness experience built for Apple Watch, arriving later this year. Apple Fitness+ intelligently incorporates metrics from Apple Watch for users to visualize right on their iPhone, iPad, or Apple TV, offering a first-of-its-kind personalized workout experience. Everyone from beginners to committed exercisers can access studio-style workouts delivered by inspiring world-class trainers and underscored by motivating music from renowned artists, making it easier and more rewarding for customers to exercise, whenever and wherever they like.