Cleanfox Drives Sustainability and Fights Digital Pollution with WeForest Partnership


Cleanfox is a free application that smartly, securely and quickly cleans out all the irrelevant and unnecessary emails from your inbox. It firmly plants its commitment to fight Digital Pollution. Eco-warriors now have the chance to do more for the land, environment and the people who live on it through the WeForest forest restoration projects across Zambia and Tanzania simply by downloading the app and swiping to unsubscribe.

Edouard Nattée, CEO and Co-founder, states: “We found that 60% of emails go unopened, a carbon footprint of 1.5 million tonnes of CO2. In our digital era, we need sustainable change and practices to fight digital pollution, including our behavior. We must start by understanding the impact of digital consumption, including how much energy is used to store and access our content and data. We are seeing a rise in eco-active customers who insist on working with companies that have plausible eco-policies, which is what makes our work with WeForest so special as it’s integral to our mission on reducing digital’s carbon footprint. We supply customers with the right tools to fight climate change, offering them live insight into the environmental restoration program.”

WeForest focuses on forest restoration working alongside local communities. More than just ‘plant a tree’, this includes Assisted Natural Regeneration (ANR) which involves protecting and nurturing wild tree seedlings and a method called agroforestry, a combination of agriculture with trees. It comes with various benefits to the land, environment and people that habitat them as trees on and around farms aid in providing farmers with healthier soil which leads to higher yields not to forget creating vital homes for the wildlife. 

It’s a symbiotic relationship where tree roots reach deep into the ground, releasing much-needed carbon into the soil. It then cycles nutrients and binds the soil together, preventing erosion by the wind or the rain.

Jessica Chalmers, Director of Partnerships at WeForest, adds: “On average, human activity puts about 43 billion tons of CO2 into the air each year. To act on climate we must reduce our emissions – that’s where solutions like Cleanfox have created come in. And we have to go further, we need to remove CO2 from the atmosphere and trees are our most effective solution. We need all the solutions that address the whole carbon cycle.”

Cleanfox has deleted more than 2 billion emails, representing more than 20,000 tons of CO2 emissions avoided.

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