Big data to make a big impact in audio-tech at CES 2020

SoundID

SoundID by Sonarworks is a paradigm shift in sound technology, delivering listeners perfect audio through personalization.

Today Sonarworks, the award-winning audio-tech specialists, and 1MORE, the fast-growing headphone manufacturer, announced a partnership that will bring personalized audio technology to the consumer market in 2020. For the first time ever, SoundID by Sonarworks is integrated into the 1MORE MUSIC app which is available now to demo at the Consumer Electronics Show and will launch the first SoundID enabled 1MORE headphones to market in 2020.

This transformative SoundID technology has been developed by the same Sonarworks team that is behind the precision audio software used in over 45,000 professional recording studios in the world. Based on the biggest ever research into sound preferences – a 39,000 sample size – Sonarworks has developed a unique method of analyzing and augmenting sound using machine learning and big data-based sound preference and hearing tests. The result is that over 78% of listeners prefer SoundID enabled audio delivery over the factory default settings of any single headphone model.

1MORE is a natural partner for Sonarworks SoundID due to its commitment to delivering customers the very best audio experience. This partnership will enable users familiar with 1MOREs award-winning acoustic design the flexibility to tailor their 1MORE headphones to their exact listening preferences.

Patrice Chen, CEO at 1MORE USA, said: “We are excited to be the first manufacturer to partner with Sonarworks on their SoundID integration – this is a truly transformative product for the market. To be able to deliver an individualized audio profile for each of our customers allows us to offer even more premium features at consumer-friendly value.”

Martins Popelis, Co-Founder and Chief Product Officer at Sonarworks, said: “In 2012 we transformed the professional audio market with our products that are now used wider as a key tool of the creation process. Now, with 1MORE we are putting a stake in the ground to do the same in the consumer audio sector. Perfect audio personalized for the listener is now a reality with Sonarworks SoundID.”

SoundID by Sonarworks will be showcased during CES at 1MORE’s booth #36006 in South Hall 4 of the Las Vegas Convention Center from January 7-10, 2020.

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