HarvestFresh by Beko

HarvestFresh

The HarvestFresh by Beko is a machine that mimics sunlight in order to preserve vitamins for longer and keep fruits and vegetables as fresh as the day they were picked. It has been equipped with innovative illumination technology to keep the vitamins as fresh as they were since day one.

Beko is the leading European home appliance company and it has answered the great question. What of fruits and vegetables could remain as nutritious as they were when we bought them? Beko has answered this by launching their HarvestFresh at IFA in Berlin. The cutting edge technology used in the machine keeps the vitamins in fruits and vegetables as fresh as they were on the day of harvest. HarvestFresh will be available across a range of refrigerators.

The innovation is that the Beko HarvestFresh uses a combination of three effective colors: green red and blue. These colors together mimic the 24-hour sun cycle and natural sunlight. This combination will stimulate the daylight cycle – including times of darkness – to recreate a natural living environment for fruits and vegetables long after they have been harvested and purchased.

It is a simple yet innovative process whereby the power of varying light combination is used to preserve the vitamins in fruits and vegetables to promote a healthier diet. 

“At Beko, we believe passionately in creating new products and technologies that meet the wellbeing needs of today’s consumer. We know that they do not always find it easy to eat healthily and are committed to doing all we can to make their lives easier and healthier,” commented Zeynep Yalim Uzun, Chief Marketing Officer at Beko.

This is not Beko’s first attempt in the white goods market to achieve the mission of empowering the new generation to live a healthier life. Beko has previously launched its Eat like a Pro campaign in partnership with FC Barcelona and UNICEF which set out to help prevent childhood obesity worldwide by inspiring children to make healthier food choices like their football heroes.

Availability

HarvestFresh will be available across selected lines from 2020. 

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