College students are a great market niche. You might ask how so? They are young, interested and excited to try new things and new adventures. Some have money to spare especially for things they may need in the dorm or at university and may have some extra cash for things that interest them. Sometimes, one thing leads to another, like the hype of the rectangular vape to college students which lead to more exciting ideas connected to it. Click here for more exciting finds.
Marketing to college students has its pros and cons. You may come along when they have excellent purchasing power because they just started and have lots of needs or when they are in the middle of university life when cash is hard to come by. Whatever the case may be, college students are still a viable market. Read on and know the steps to market to the college bunch.
- Incite their interest
Some entrepreneurs say it is a make or break with college students. If you have roused their interest with your product, enough to talk about it to fellow college students, then you made it. Make it a point that you make a great product that students would be impressed to talk about it or else they would also talk about how bad it is. Know how easy that good or bad word can circulate around the university.
- Consider their opinion
These youngsters are your target market, so their opinion should matter. You can conduct surveys on campus or online through social media sites for a broader reach. Know their personal preferences as students and inquire about what they think are missing in the currently available products that may help you improve on your own products. This market study may also lead to your actual market knowing that you have personal info gathered that could prove useful once your product is ready to be out in the market.
- Give them promo items
What better way to advertise your product than give away functional promo items with the company name? The start of the school year is probably the best time to give away your useful
marketing items. This is the time when college students go about finding their accommodations, inspecting their school premises and frequent the malls and bookstores for their school needs.
Best to think of giveaway items that can be used for an extended period of time such as water bottles and eye-catching such as eco bags which they can carry around when they mingle with other students in and out of the campus.
- Know what matters to them
It is during college when most students take interest in the issues the country and the world are facing. Capture the causes that the college students are involved in and integrate with your own company’s causes. You may hold fundraising events where students can participate in causes that matter to them at the same time they know that company like yours support the same causes.
- Involve their parents in the equation
College students as a market niche can be quite challenging to define. Most students only have a limited budget, and usually, most of it comes from parents. So, your target market then is not only the college students but the parents as well.
Creating a market with college students in mind is tricky but with a little creativity and a lot of enthusiasm can be a lot of help. It always is a great idea to cater to the young.