Wireless headphones are not big news any more. From Apple to Huawei, and countless unknown brands, there is a wireless flavour out there for everyone. Jabra has always been at the forefront of wireless headphones and headsets. Now they are taking things a bit further by adding Amazon Alexa integration into the popular Elite Active 65t series.
Jabra leads the way in true wireless with Elite franchise expansion
Berlin (IFA), 30th August 2018 – Jabra is setting the standard in true wireless earbuds at this year’s IFA consumer electronics show, with five new variants of its award-winning true wireless earbuds, the Elite 65t and Elite Active 65t. These include an exclusive Amazon Edition* of the Elite Active 65t, and cool new colours of both the Elite 65t and Elite Active 65t.
Jabra has a proven track record of excellent true wireless connectivity and the award-winning Jabra Elite 65t is a firm favourite, allowing users the best of both worlds with great music and quality voice and calls – without the hassle of wires. The new range of the third-generation true wireless earbuds aims to take this up a notch by providing best-in-class voice interaction, higher quality sound, longer battery life and improved comfort for users worldwide.
At IFA, Jabra is launching the Amazon Edition of the popular Elite Active 65t. The Copper Black edition is exclusive to Amazon and allows users to bring the in-home Alexa experience outside with one-touch access to Amazon Digital Music, Audible and Prime Video. Research** shows that 61 per cent of consumers are interested in using their voice to control their smartphone. Alexa-on-the-go powers users with unrivalled voice interaction capabilities. Whether it is for music-streaming, fact-checking, online shopping or simply using Alexa as a kitchen timer, voice integration has the power to completely change the way we interact with devices and enhance our daily experiences.
IFA also sees Jabra adding four exciting new colours to its world-class Elite family of products; the Elite 65t in a luxurious Gold Beige and a stylish Copper Black, and the Elite Active 65t in a fiery Copper Red and a cool Titanium Black (previously only available in the US), offering an unrivalled line-up of additional options to users.
The Elite 65t is a popular choice with its 4-microphone technology providing superior sound quality, and the true wireless stability helping reduce call and music dropouts – truly engineered for life on-the-go.
The more sports-oriented Elite Active 65t boasts up to five hours of battery life from a single charge, and up to 15 hours with the charging case. Thanks to a special coating, the earbuds have enhanced grip and are IP56 sweat, water and dust-certified, suited to the every need of active users.
Calum MacDougall, SVP at Jabra said, “Expanding the Elite franchise is proof that we believe that Voice is the user interface of the future. We take great pride in continuing to develop our innovative products to ensure they support the future of wireless communication, and are suitable for on-the-go lifestyles. Today’s launches are an exciting part of the Elite family’s growth and aim to ensure there is an earbud out there for every user case.”
Find out more about Jabra at IFA at www.jabra.com/ifa.