E-commerce and retail revenues in 2018 are expected to increase, surpassing $460 billion. Competition in the markets is also expected to tighten. According to a recent survey, 56% of the X generation and 67% of millennials prefer online shopping to in-store purchases.
A new report by Euromonitor International stated that augmented reality and genetic makeup will define shopping habits in 2018. A worldwide market predicted to sour in the next five years is driven by increasing interest in personalized health, beauty and people’s rising curiosity about their personal genetic makeup.
Consumers have access to genetic findings of their general fitness, health and nutrition. Similarly, competition is rife in the unregulated Chinese market and the growth is global. Despite challenges posed by regulations in different countries, things are expected to change as the markets evolve and more investments go into new innovative technologies.
Here are the five shopping habits trends in 2018 you should know:
Top 5 Shopping Habits Trends in 2018
- Augmented Reality
Technology is rapidly advancing and changing. Augmented reality is expected to change consumers’ shopping habits in 2018. Apps such as Snapchat have already integrated AR in their services. E-commerce apps and platforms are expected to integrate the technology to drive convenient shopping from home.
- Voice Search & Purchases
Recent market research shows that about 40% of millennials have used voice search to find products and make purchases. The trend is expected to grow in the next few years. Common user terms and queries are expected to be integrated in e-commerce apps and platforms to drive purchases.
The analysis is also expected to be carried out based on various parameters and factors to make the various trends comprehensible.
- Clean Living
Minimalist and clean-living lifestyles typical of integrity and moderation are trends in shopping habits expected in 2018. A new generation of youth in their 20’s makes up the ‘straight edge’ consumers with education, a wider view of the world and knowledge of terrorism, recession and problematic politics. The clean lifers’ consumers are expected to drive healthy and minimalist shopping.
- Sleuth Shopping
The consumer trust crisis that resulted from political upheaval in 2017 is deepening. It has led to further action and emotional involvement of shoppers. Consumers are increasingly sceptical of products produced in large-scale, including what’s driving the companies to develop them.
Shoppers are tired of empty soothing and rhetoric assurance words. Sleuth shoppers are expected to drive sales of custom-made products or those not made in large-scale.
- Gender-Based Online Shopping Trends
Consumers spend at least 5 hours every week, shopping online. However, male weekly online shoppers are 28% more than female shoppers. Although most marketplaces attract 52% of male shoppers and 56% of female shoppers, large online retailers lure 74% of female shoppers and 75% of male shoppers.
Furthermore, only 31% of male shoppers have used online stores dealing in specific categories while the figure for female shoppers is slightly higher at 40%. The trend is expected to grow in 2018.
The type of goods sold online, sizes of cities, parental status, video content, co-living, call-out culture and borrowing are also expected to drive shopping habits in 2018.
Visit https://www.huffingtonpost.com/entry/heres-how-dealdash-is-revolutionizing-the-online-auction_us_5a5e8566e4b03ed177016ec0 to learn more about these trends in 2018.