Betting on all forms of casino games and sports is big business in 2018. In fact, that might be understating it somewhat. According to Statista’s 2001-2019 global gambling market statistics, the gross yield of gambling worldwide is expected to reach $495 billion by 2019. As a genuine source of entertainment, both offline in land-based casinos and high-street bookmakers and online with state-of-the-art online casino sites, the explosion of the industry means it has a duty to protect its customers from irresponsible play and, worse still, addiction. To do so, it has turned to tech – and specifically, edutech approaches and practices.
Educating the importance of responsible gambling
Technology has a big part to play in terms of fostering a responsible gambling environment for all. Players’ increasing comfort with technology has seen online casinos becoming accessed on a greater array of platforms and devices. This increased accessibility makes it easier for players to get involved in the action but, by the same token, it also gives them carte blanche to spend beyond their means.
In the UK, BeGambleAware is an education portal designed to help individuals recognise problem gambling and where to find help and support for those that need it. Some gamblers are blind to the fact that they are actually gambling at all. Sites like BeGambleAware educate readers what gambling is, the concept of self-exclusion and how to stay in control by limiting their spending on gambling activities.
Deposit and loss limitation technology
It’s important that online casinos utilise the technology at their disposal to equip their customers with the ability to set personal gameplay limits and parameters. Furthermore, they are duty bound to explain the reasons why gameplay limitation technology can make iGaming more fun for all involved. For instance, Mr Green’s responsible gambling page quite rightly proposes gameplay limits as a means of giving players complete control over how much they play to maximise their enjoyment at the tables and slots while still keeping in control of their habit. Responsible gambling should always be fun and by ensuring individuals know their limits of what they are prepared to lose, this should always be the case.
Some online casinos now adopt limitation technologies to act as gambling companions for their customers. Deposit limits ensure players are unable to deposit more than they can afford to lose by specifying a maximum daily deposit limit, stopping individuals from depositing more than their limit and chasing potential losses, or simply spending betting beyond their means. Loss limits work in very much the same vein: preventing customers from losing more than they are prepared to in a single day. For instance, if a daily loss limit of £50 is activated, once a customer hits that £50 loss, the online casino locks their account, preventing additional gameplay until the following day. Wagering limits can also set the maximum figure a customer can wager on a daily, weekly or monthly basis, regardless of how much they win or lose.
Behavioural identification technology serving education
The importance of technology in creating safer, responsible gambling environments for players has been underlined by developer Playtech’s acquisition of BetBuddy, a responsible gambling solutions provider which specialises in the behavioural identification of problematic betting patterns across omnichannel betting platforms.
Its machine-learning platform helps operators to understand their high, medium and low-risk customers, as well as their responsible self-excluders. Available either as Software as a Service (SaaS) or as an out-of-the-box product for direct integration, the system is also designed to offer players personalised communications to inform customers about the benefits of self-excluding and set realistic playing parameters on their account. This bespoke service uses personalisation to adjust learning and monitoring to each individual “learner” – player, in this case.
What does this show us about personalised tech-assisted learning?
Personalised tech-assisted educational software not only improves regulatory and widespread industry understanding of responsible gaming, it enriches an individual’s learning experience across all manner of topics and sectors. What’s so beautiful – and challenging – about everyday life is that we’re all unique. No two brains are the same and we all respond differently to processing and engaging with learning.
Today’s technologically-minded students gain more from personalised educational learning programmes that allow them to focus firmly on their own weaknesses rather than perceived uniform issues within an entire class. Delivering instruction via content-rich media is a more dynamic way of encouraging development. Furthermore, the immediacy of tech-assisted personalised learning is that students and teachers can receive instant feedback on their tests and use their responses to customise future lessons.
The accessibility of personalised learning software also enables students to learn and digest snippets of information at their own pace, rather than being forced to read through a workbook in a class. Personalised learning portals also give students a chance to learn and discuss subjects with their cohort, with social platforms increasingly embedded within software to allow pupils to submit self-generated blogs and videos about their experiences that add depth to their learning almost subconsciously. By giving individuals the freedom to choose their way of learning – a medium that suits their personality – academic and personal growth can be more meaningful for the long-term.