The internet has greatly changed the way music is produced and distributed forever. SoundCloud may be facing financial trouble, but it was able to disrupt the music industry in epic proportions with the way music is introduced and distributed. Gone are the days when only huge labels are able to distribute their materials widely as SoundCloud enables individual musicians and artists to access a wide market without the logistical and monetary investment required for traditional distribution mechanisms. However, this opportunity also comes with challenges as more and more people begin producing their music and crowd the online platform. The chances of getting downloads are slimmer with more players mushrooming from time to time.
Firms like SocialProof.xyz helps small music producers and artist get more downloads through strategic marketing. See our website for more details on how we can help you get higher chances of downloads. Fortunately, there are also some basic strategies that you can use to increase your downloads in SoundCloud, including the following:
- Upgrade from Pro to Pro Unlimited
While it is actually a no-brainer, many people do not see the significance of having a pro unlimited account in SoundCloud. The features that come with this package can greatly help you improve your reach and achieve more downloads over time. Aside from the basic features from Pro, Pro Unlimited also offers unlimited uploads, statistics, listeners’ data, pages and apps tracking and much more. With all these, you can expound your marketing strategy and better understand your listeners for a more effective engagement strategy.
- Create a Marketing Plan
If you don’t have a marketing plan, then it is time to create one; and if your current marketing plan doesn’t seem to work, then an upgrade or a revision is in order. Your marketing plan must be based on a clear understanding of your listeners, target market, and their habits. It should also include strategies for online promotion and offline promotion like making a deal with clubs, collaborating with local artists and much more. If you are uncertain on how to draft your marketing plan strategically, seek the help of professional marketers.
- Social Media Promotion
Using the data you gather from you upgraded account, create promotional materials for influencers and fans in social media, and then use them strategically. Make sure you have an account on specific social media channels where your listeners and the potential market can be found. Use social media to increase following, build a community and increase engagement. This will be very rewarding, not just for your current production but future productions as well.
Increasing downloads in SoundCloud is both an art and a science and you need to harness every possible tool and help that you can get. The competition is stiff, so the rewards go to those who work smart than those who just work hard. If you are yet to use any of the above tips on your present marketing campaigns, it is time to consider and implement them. The benefits that you can reap will be enormous.