Content as well as inbound marketing is a complex art, and while many have a go at it, a lot struggle to match the results returned in context to the time and effort spent. SmartInsights have created an infographic that highlights and visualizes the flow, and hence the complexity (see below). At the end of the day, quality is the key essence to your content. High quality content needs to be produced, distributed, and more importantly, performance and results need to be tracked. These are the three main challenges that marketers must face. And yet, content is a key aspect to many of Forbes’ “10 Trends Driving the Future of Marketing.”
Luckily, there are companies out there working to assist and amplify your business’ content marketing efforts. One in particular, Buzzstarter, has created a tool that automates both content distribution and performance tracking. It takes branded content and matches it to publishers who have significant reach among your target audience. The content gets placed in-feed on those blogs, meaning it appears just like other editorial content. They also track campaign performance and give clients access to it through an easy to use dashboard. You can learn more about the company on their website or sign up for a demo.
Alternatively, you can learn more about it as a publisher by clicking here.