The Cooltec packs in an Active Cooling Technology, making it the only shaver in the world to do so. This means that as it shaves your skin, it cools it as well. This has a cooling and calming impact on your skin, leaving less irritation, as well as the sensation of feeling moisturised. Increased skin comfort without the need for gels or lotions means that men get a shave that helps them stay cool and confident, cutting out the redness and irritation.
It features the following:
- Active Cooling Technology
- 3 Way cutting system
- Totally waterproof
- Long Hair Trimmer
- Cleaning and charging station
“Braun innovates with the consumer needs in mind, and thinks beyond the actual shave”, says Michael Kewley, Associate Marketing Director of Braun Male Power Grooming: “Men need to keep cool, calm and collected at all times and we’re proud that we can help them to feel confident and refreshed after every shave with the Braun °CoolTec. We love to delight with exceptional and really meaningful innovation; and I know that not only will men feel excited about Braun’s Active Cooling Technology, it will make a real difference to their skin, and in their lives”.
All the excitement of the original Cooltec is now available in White, in the new Cooltec White edition.
While more information is obviously available in my review, the technology is based on Peltier strips, which means it cools your skin as it goes over it. Being waterproof means it can be used in all conditions, with or without gel, but I found that it works best as a dry shave, which means that most of the advantage of the cooling technology can be experienced.
You can find out more about Braun’s Cooltec at the following link:
It is also available in black/grey, and it can be bought from most retailers, such as Amazon and Boots.
Innovation from Braun that still stands unchallenged so far. The shaver works great, and the cooling sensation is something that needs to experienced.