While Doro is a relatively unknown name in the UK market, they are known to produce simple handsets that are often aimed at people who rather have a phone without complexity. Now Doro is jumping into the smartphone market with the Liberto 810, something which they promise is both fresh and stunning, but also brings freedom of choice and the ability to do, share and connect.
Chris Millington, Managing Director of Doro UK and Ireland commented on the launch: “The name Liberto was specifically chosen for our new smartphone as it sums up the essence of the device perfectly. In ancient Rome, servants and slaves of the empire could earn their full citizenship to become fully contributing members of society. Such people were known collectively as ‘the Liberto’. This new mobile helps people, who might be hesitant about using a smartphone, to fully embrace modern society. We are liberating those who perceive smartphones to be overly complicated and crowded with difficult-to-use apps. Our new mobile will bring them into a world of technology in a positive and engaged way.
We have fused deep consumer insight with the latest smartphone technology to create something so easy and effortless. We have made functions such as sharing photographs and sending emails easier. The combination of our easy-to-use philosophy and smartphone technology make this a truly unique product. It certainly offers much more to British consumers and network operators alike.”
The idea is to bring a simple straight forward menu structure to people, while still offering them smart capabilities. With ergonomic design, soft touch casing, comfortable size and weight, it is designed for everyone and anyone.
A trio of physical keys define back, home and menu, while Swiftkey provides the keyboard on the touchscreen. Other benefits include Doro’s own selection of apps.
It will be released early October in the UK.