Fitbit Flex comes to UK

By Sami Mughal


Fitbit are the name to go for when it comes to tracking your health and fitness, and today they launch the much awaited Fitbit Flex band in the UK. Packed with features such as NFC, wireless sync, waterproof, this is the ideal accessory to have for anybody who wants to keep an eye on their fitness levels. Watch the video below for more information.


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From today, they are available for pre-orders from as well as Available from £79.99, this is a great tool for all of us.

Read the press release below for more information:


New Fitbit FlexWireless Wristband Activity Tracker Launches in UK

New active minutes tracking feature added while real-time wireless stat syncing also available

Fitbit, the market leader in digital health and fitness, has today launched the Fitbit Flex™ wireless activity and sleep wristband in the UK. The Flex comes with a range of new features and adds to Fitbit’s existing portfolio of the Fitbit One™ and Fitbit Zip™, making Fitbit the only brand to offer both a clip and wristband tracker.

As well as tracking steps, distance, calories burned and sleep activity, the Flex now monitors a brand new stat; active minutes. Active minutes track how many moderate-intensity cardio minutes a user has done in a day. Available to view on the dashboard and on Fitbit’s new app, active minutes motivates the user to achieve their goals through different approaches to activity, be it a 30 minute walk during the day, or a number of smaller 5-10 minute bursts of activity.

The Flex also works seamlessly with Fitbit’s updated iOS app, allowing real-time-syncing of stats so users can see their data ‘live’ on the move through their latest Apple device. The Flex is the only wristband tracker on the market that offers the user such access to stats on the go. For select Android customers, who also benefit from an updated app, users can now tap their Flex band on an NFC-enabled Android phone which will automatically launch the Fitbit app.

Water resistant, so users can wear it in the shower, Flex comes in two colours, Black and Slate. A three colour band accessory pack is also available allowing users the choice of Teal, Tangerine and Navy wristbands, so wearers can switch bands to match their mood and help make fitness part of their lifestyle.

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