Well and truly fed up with the direction your working life is heading in? If you really are struggling to see any light at the end of the tunnel in your current position, it’s time for a change of course. By switching paths, you can breathe new life into your career and give yourself a new sense of purpose and momentum – putting an end to that all-too-common ‘Sunday night dread’ or the perpetual struggle with your alarm clock as you try to buy an extra few seconds under the duvet.
If you’re looking for something that will put a spring back into your step, marketing is the perfect choice. Here are five great reasons why:
If you need a career boost, then you’ll be looking for something positive to lift you from the doom and gloom. Marketing is able to deliver on this score. It’s a career geared around creating and developing good ideas and selling them to the public. There’s always a purpose to what you do in marketing and it’s always a positive goal. That alone should give you some light at the end of the tunnel.
Marketing isn’t one narrow career path. It calls on people of all sorts of walks of life – from data analysts to web developers, content writers and gift-of-the-gab salesmen and women. While in marketing you can branch out to cover a couple of the above disciplines or become a specialist in one area. It also means that there are a number of routes into marketing, giving you lots of different options while searching for your next job.
Want to be at the cutting edge of technology? Marketing is a career that has to keep up with the latest trends in order to stay fresh and help brands to be seen as innovative, exciting and, ultimately, worth investing in. For example, marketing embraces the power of mobile and taps into how these devices can be used to promote a product or service. From SMS to email, push notifications, apps, mobile friendly websites and social media – modern marketers must embrace it all. Of course, being gadgets oriented, this is our favourite reason!
Name a business that doesn’t want to promote its products or services. Chances are there are none or, if there are, they aren’t particularly successful. The point is that all businesses, in every field you can imagine, require some form of marketing. That’s good for those looking for a career change for two reasons. Firstly, there are likely to be jobs available and, secondly, jobs aren’t tied down to the success of one industry. With marketing, you’re backing the right horse.
Finally, marketing gives you the chance to think creatively. It’s about understanding what a customer wants and coming up with ways to deliver it to them. It’s also about looking for new and innovative ways to deliver an effective message. The need for creativity is a challenge, but it’s a good challenge and will spur you on to enjoy your work.
Be positive, creative and embrace an in-demand and varied job in marketing and you’re bound to feel good about your career change.