Lyca Group, the world’s largest provider of services to ethnic and expatriate communities, has launched three new offerings: Lycaremit, an online money transfer service, Lycachat, an app that allows the user to make calls, send messages and share videos worldwide and LycaTV, the world’s largest ethnic channel entertainment platform.
Global brand Lycamobile forms the foundation of the Lyca Group, created to encompass the full offering of Lyca services which provide people with the chance to improve the way they maintain close networks of friends and family across the world.
Lyca Group chairman Subaskaran Allirajah said: “We’ve built our business over the past decade by providing vital services to primarily ethnic communities across Europe, from mobile calls and data to financial services and travel bookings. The business continues to grow by responding to the needs all consumers who have family, friends and loved ones across the globe. We launch three new services today, broadening our offering and demonstrating our vision to be a truly full service multi-media platform.”
New video on demand service, LycaTV will offer over 450 channels in 20 languages, making it the biggest platform for primarily ethnic-focused TV and movies in the world. Among the content available to LycaTV subscribers will be over 1,250 Bollywood classics via major provider Eros, the destination for premium Bollywood movies and music on demand. All LycaTV content will be available on mobile devices, smart TVs, desktops or streaming players.
The new online Lycaremit money transfer service allows customers to send money quickly and easily to family and friends in over 50+ countries at ultra-competitive rates using their smartphone, tablet or desktop at www.lycaremit.co.uk. Beneficiaries are able to collect money via banks, cash collection services or mobile wallet, depending on the destination country. It launches with an introductory offer of zero fees on all money transfers for three months up until 31st March 2016.
The free to download Lycachat app further extends the Lyca Group’s mission to connect customers with their loved ones at the most competitive price and the highest possible quality. As well as sending messages and sharing videos worldwide, the app will also let customers make voice calls with low rates to landlines and mobiles with Lycachat Out.