So you’re starting your own company, but when it comes to the domain name for your website, you find that your preferred .com and all suitable variations thereof are taken. What do you do? You could keep searching for a .com or .co.uk address that is vaguely similar to your brand name, or consider paying out a large sum to whoever is holding the exact domain that you want? Or, you could think about getting a not com instead.
The limited availability of .coms is stifling web expansion, some experts believe, and the solution appears to be here – hundreds more top level domain names are becoming available; everything from .info to .deals, and even geospecific domains like .london or .eu. Many hosting companies are now offering to help their clients find the perfect web address – there is an extensive range of UK2 Domain Names available, for instance, that provide a wealth of choice.
When choosing a domain name, what you’re looking for ideally is one that’s easy for people to remember, and easy for them to spell, which is why the arrival of not coms is exciting so many brands. Here’s some other advantages…
More options for domain names means it’s easier for budding entrepreneurs to find a space on the web that will suit their brand. Often promising start-ups can be limited by not being able to get a catchy or appropriate domain, and not being able to buy the one they need. Not coms let them create memorable addresses that will make them stand out in the crowd.
With not coms, you can choose a domain name that best suits your business, tailoring your web address to your market. So a plumber could have .plumber, a florist .flowers, a hotel chain .hotel. It helps people to identify immediately what your company is all about right from the get-go.
It’s possible, though by no means certain (after all, no-one knows for sure exactly how search engine algorithms fully work) that not coms can help with SEO. Adding location-specific content to your website is certainly still considered best practise.
Some not com addresses will have additional safeguards installed that aren’t commonplace with dot coms. As just one example, companies may need to hold a professional accreditation in order to get a .law domain, meaning that customers needing legitimate legal advice can have confidence. As with dot coms though, there will always be the problem of cybersquatting, which is why it makes sense to get on the not com bandwagon now to preserve your company’s reputation.
Big brands, such as Google and Nike, have paid many thousands to create their own, personalised not coms. So if you’re buying products from a .nike address then you can be sure that they’re not knock-offs. Self-branded domains, while expensive, help to protect brand identity, and customers from phishing attempts.
Internationalised suffixes for non English-speaking countries will make it easier for brands with global markets on their minds to reach a wider audience, appealing to people who prefer to shop online from addresses in their native language.
Not coms are all the rage right now. True, many will still prefer to get the .com or co.uk if they can, but if you want a unique and memorable domain name at a lower cost, one that ties in well with your brand, this is the way to go.