Founded by George Lucas 30 years ago and recognized by audiences around the globe, THX is synonymous with the certification of world-class cinemas and recording studios, premium audio systems for home and automotive applications along with high definition and 4K displays. The partnership allows Edifier to deliver products with even better sound quality to consumers worldwide. Edifier’s first THX Certified product is to be unveiled to the public for the first time at CES.
“It’s interesting to note that there isn’t any one body or authority on audio that holds the music or audio industry accountable for quality of output against an industry qualified standard. Working with THX is a real privilege for Edifier and a credible partnership between two brands that care very much about the nth degree of audio output and performance when delivered to an audience. It Is our intention to continue to work with THX to produce speakers for home entertainment accredited by THX.” – Philip Liu, VP of Edifier North America.
High-end electrostatic headphone brand, STAX is also showcased on the stand for the first time at CES. Since acquiring the brand in 2012 Edifier has continued to enhance the STAX product and brand awareness at every level.
Two new wireless Edifier speakers will unveiled to the public for the first time at CES. Keen to break away from traditional directions, these multimedia speakers represent a new path that Edifier is taking to adopt new technologies.
“Wireless is the natural progression to which we have developed our product lines. Everybody is connected, wants ease of use in the simplest format with the latest capabilities. The time is now where we have to move away from traditional multimedia product developments and look toward creating new categories for Edifier including wireless and maybe multiroom systems. We have begun to move towards that with our Bluetooth range of speakers and at CES, our showcase of wireless speakers will mark a new chapter for us.” – Wendong Zhang, CEO, Edifier International Ltd
2016 will also see the launch of the Edifier Ambassador program. This platform will enable popular musicians, bloggers, TV personalities, gamers and sports people to share their experiences of Edifier with their fans. They’ll be able to engage with their audiences through product giveaways, discounts, product exclusives and money can’t buy experiences.