When was the last time you threw in a whole load of clothes in to the wash and were a bit annoyed at the results? Did your whites come out looking pink, or did you ruin your favourite shirt or sweater? Don’t worry. Well, sorry, do worry, for you have ruined your clothes, but don’t worry, you are not alone.
LG though, has taken it on to themselves to make all the care symbols on your washing machine a bit more prominent, and doing so with the help of art. If you can see it properly, and notice it, you are on to a winner!
Read the press release below to know more!
LG TRANSFORMS ICONIC CLOTHING CARE SYMBOLS INTO WORKS OF ART
CARE FOR WHAT YOU WEAR
After the revelation that £2 billion of clothing is ruined every year in the UK, LG wants to put garment care back on the agenda.
19.00PM LONDON, 17th September – LG and British artist Ben Allen, who has also created artworks for the likes of Jade Jagger, Stephen Dorff, Sophie Ellis Bexter and Richard Branson with art displays in Selfridges and a 40ft artwork dominating the Notting Hill headquarters of Virgin, has created a unique collection of eight artworks that incorporate a selection of the core washing symbols which frequently appear in the wash instructions of our clothing.
Ben Allen has transformed often-ignored washing label symbols into striking works of art. This comes following the results of a survey conducted by LG that shows 99% of Brits fail to identify the common garment care symbols. The resulting factor of this is billions of pounds in damage to our wardrobes every year. LG hopes that the art will raise awareness of the symbols, and encourage those in the UK to take the time to educate themselves about how best to care for their clothes and extend the lifetimes of their garments to keep them looking at their best for the longest time possible.
Ben Allen, the artist behind the project, comments “I consciously do what I can to make sure I live a sustainable, eco-friendly life, and a crucial part of that is making sure that is cutting down on waste. With this collection of artworks for LGI really hope that people will become more aware of what they’re doing when they wash their clothes. Working on this project has definitely put the Slow Fashion movement on my agenda and I hope it encourages other to find out more for themselves too”
Dawn Stockell, UK Head of Brand at LG Electronics comments: “LG’s commitment to garment care and the ‘slow fashion’ movement is all about giving consumers the tools to keep the clothes they love looking their best for the longest time possible. Our washing machines feature a range of innovations – most notably LG 6 Motion Direct Drive – that delivers an unparalleled level of care in the laundry cycle. From delicate silk to ground-in dirt on denim, LG’s appliances are able to tackle all washing challenges, with the right methods to preserve the vibrancy and life of the fabric itself.”
Some of LG’s leading technologies to support caring for what we wear, include:
LG’s 6 Motion Direct Drive delivers a range of spins speeds and drum motions that can match the needs of almost all domestic washing. From vigorous spins to shift heavy dirt, to delicate rotations that simulate careful hand-washing, the wash performance of the machine is greatly improved, giving perfect results every time.
TurbowashTM offers an alternative to standard ‘quick washes’ found in most machines, delivering a more thorough wash but still reducing the wash cycle time. Thanks to the innovative built-in jet spray, LG’s machines with TurbowashTM technology can deliver a full wash in less than an hour, saving time, water and energy.
NFC technology gives users an unprecedented level of control over their washing: simply tap a compatible smartphone against the machine to download diagnostic information, or upload new wash cycles tailored specifically to individual garments and materials, all handled through the intuitive LG Smart Laundry App.