by Bev Goodwin
Everybody loves Apple. Well, the people who love Apple are invariably happy to tell everybody else how they feel, and in big data, a world where volume counts, that’s pretty close to the same thing. Apple is, according to the people who know this sort of thing, the biggest, most valuable public company on earth. It is worth a cool $261.9 billion in assets, has revenues of $199 billion and profits of $44.5 billion. That is a whole lot of love.
The technological side of the story is one we know well by now. The Steve Jobs’ myth that weaves together a marketing flair with a sensuous attention to the user experience and a primary focus on recreation is a great story in itself. Did you know it all started with a calligraphy course? Of course you did, that’s how it gets to be mythic.
But there is another side to the mythology, and along with that different view. There are a whole lot of people who love Apple for a very different set of reasons than we might ordinarily associate with the company that, above all else, transformed how we feel about technology. But as those numbers towards the top of the page suggest, there is an old fashioned financial tale to tell of investment returns and healthily expanding bank balances. For all Jobs’ famous charisma, the ‘reality distortion field’ and the perils of getting into an elevator with him, the bottom line story of Apple is one that goes beyond Steve Jobs.
And it’s one that boils down to a simple question, do you love Apple enough to bet on it? If you are one of those Apple lovers, are you confident enough to put your money where your heart is? There are those who have already made millions on the basis of Apple’s rise to the top of the pile and those incredible sales figures. But there are also those who suggest that the bubble is bound to burst, that the iCar – codename project Titan – the iWatch or whatever other i they come up with next can never match the success of what we have already seen.
It might be too late to capture the surge in value that has marked the Apple share price since the late 1980s and 90s, but in a market that is highly attuned to rumours and reactions to them there is still considerable value to be captured from a keen appreciation of what it is that Apple may be about to do.
By tracking Apple shares with an established spread betting company such as Tradefair it is possible to take a short-term interest in the fortunes of the share price. With such large scale projects as the iWatch and the iCar in the offing, even an organisation as enormous as Apple is capable of a sharp move in share price. It is in the nature of the tech industry that prices are highly dynamic. Traditional share dealing was based on the sort of long-term thinking that predated the digital age. Today, Tradefair – as a leading spread betting company – can make it possible for investors to reap handsome rewards in a matter of minutes from quite modest fluctuations in the share price.
by 401(K) 2013
Of course, it only makes sense to invest in this manner in an organisation that you know something about and in whose management you have some faith. That means, before you do anything else, that you have to stop and ask yourself one simple question, do you love Apple enough to bet on it – or are you one of those people who just tells everyone else what they should do?