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Thoughts: Apple profits

 

So, the other big news over the last week?

Microsoft’s nemesis, Apple have announced the biggest ever profit in history. While I won’t go into numbers, the main source seems to be the iPhone sales in China. It also proves that all those iPhones have been sold at a higher premium than it needs to be.

Will it mean that Apple will be selling future phones at a lower price? Hell no! All it has proven is that Apple can charge what they like for their phones, and we will pay. It does mean, I hope, that Apple will pump even more money in R&D and come out with more exciting items than before.

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